116 Results for "Industry Research"


Webinar: Learn about the Updated IFMA Foodservice Landscape

Did you miss the Landscape Webinar? Listen to IFMA, Datassential and The NPD Group provide an overview of the Foodservice Landscape – a complimentary resource featuring unit counts, behavioral patterns and growth projections – providing practitioners with a bird’s-eye view of each industry segment.

Articles
Posted by IFMA March 23, 2017
Tagged in: Foodservice Landscape, Insights, Industry Research

Consumers Fear Unprounouncables

Consumers are becoming more conscientious about what they purchase when dining away from home, triggering demand for products that are free-from unpronouncables, typically additive and preservative ingredients. As part of the Consumer Planning Program, IFMA and Datassential survey nearly 12,000 consumers about their foodservice purchases and preferences on a variety of topics, including “free-from”, in order to gain understanding of consumer concerns and how manufacturers can alleviate them. 

Articles
Posted by Julie Heseman, IFMA + Adrienne Nadeau, Datassential
Tagged in: Consumer Behavior, Consumer Planning Program, Industry Research, Health, Wellness, Nutrition

Post MSLF Webinar: Blurring Lines in C-Stores

QSR Operators not only have to worry about Grocery Stores as competition for customers. Convenience Stores continue to grow as a threat to restaurants as more chains are implementing enhanced prepared food and beverage programs, which appeal to a broader base of customers than ever before. 

Articles
Posted by IFMA September 07, 2016
Tagged in: Marketing & Sales Leaders Forum, Webinars, Insights, Industry Research, C-stores

Post MSLF Webinar: Capturing the Consumer of Tomorrow with Innovation in Food Marketing

Chef Thomas Talbert, VP of Culinary R&D at CSSI, builds off his MSLF presentation and cover the consumer of tomorrow, key impacts influencing their food choices and tactics to marketing to tomorrow’s consumer – including digital, experiential and print.

Articles
Posted by IFMA September 21, 2016
Tagged in: Marketing & Sales Leaders Forum, Webinars, Insights, Marketing, Industry Research, Innovation

Post MSLF Webinar: Winning with LTOs

Major chains collectively launch nearly 6,000 LTOs each year, but what separates the truly successful ones from the rest of the pack? Jack Li, Builder at Datassential dives deeper into his MSLF session focusing on what drives a successful LTO, and how manufacturers and their national account customers can collaborate and ideate more effectively.

 

Articles
Posted by IFMA September 21, 2016
Tagged in: Marketing & Sales Leaders Forum, Webinars, Insights, Industry Research, Limited Time Offers, LTOs