121 Results for "Industry Research"


Consumers Fear Unprounouncables

Consumers are becoming more conscientious about what they purchase when dining away from home, triggering demand for products that are free-from unpronouncables, typically additive and preservative ingredients. As part of the Consumer Planning Program, IFMA and Datassential survey nearly 12,000 consumers about their foodservice purchases and preferences on a variety of topics, including “free-from”, in order to gain understanding of consumer concerns and how manufacturers can alleviate them. 

Articles
Posted by Julie Heseman, IFMA + Adrienne Nadeau, Datassential
Tagged in: Consumer Behavior, Consumer Planning Program, Industry Research, Health, Wellness, Nutrition

Post MSLF Webinar: Blurring Lines in C-Stores

QSR Operators not only have to worry about Grocery Stores as competition for customers. Convenience Stores continue to grow as a threat to restaurants as more chains are implementing enhanced prepared food and beverage programs, which appeal to a broader base of customers than ever before. 

Articles
Posted by IFMA September 07, 2016
Tagged in: Marketing & Sales Leaders Forum, Webinars, Insights, Industry Research, C-stores

Post MSLF Webinar: Capturing the Consumer of Tomorrow with Innovation in Food Marketing

Chef Thomas Talbert, VP of Culinary R&D at CSSI, builds off his MSLF presentation and cover the consumer of tomorrow, key impacts influencing their food choices and tactics to marketing to tomorrow’s consumer – including digital, experiential and print.

Articles
Posted by IFMA September 21, 2016
Tagged in: Marketing & Sales Leaders Forum, Webinars, Insights, Marketing, Industry Research, Innovation

Post MSLF Webinar: Winning with LTOs

Major chains collectively launch nearly 6,000 LTOs each year, but what separates the truly successful ones from the rest of the pack? Jack Li, Builder at Datassential dives deeper into his MSLF session focusing on what drives a successful LTO, and how manufacturers and their national account customers can collaborate and ideate more effectively.

 

Articles
Posted by IFMA September 21, 2016
Tagged in: Marketing & Sales Leaders Forum, Webinars, Insights, Industry Research, Limited Time Offers, LTOs

Grocery Stores - A Dining Destination for Consumers

In early September, Mariano’s opened a new location in Chicago featuring pasta, burger, and salad bars all named after local attractions, as well as an indulgent Nutella station and a wine bar. Grocerants are certainly not a new concept, but with 77% of consumers purchasing prepared foods from a grocery store every 2 or 3 months or more often, supermarket brands are taking notice. Learn key insights about the growth of Grocerants through the IFMA Consumer Planning Program. 

Articles
Posted by Julie Heseman, IFMA + Adrienne Nadeau, Datassential October 03, 2016
Tagged in: Foodservice Operators, Consumer Behavior, Consumer Planning Program, Industry Research, Prepared Foods, Grocerants, Retail Foodservice