3 Results for "Foodservice Marketing"

Fresh, Local, Organic & Sustainable are What Health is all About

We are way past just fat and calories. People today associate health with items they feel good about consuming - fresh, local, natural, organic and sustainable - under a larger healthy halo. IFMA's Consumer Planning Program 2014 Report uncovers the shift in health drivers for today's consumers.

Posted by IFMA May 20, 2015
Tagged in: Industry Research, Foodservice Data, Foodservice Marketing, Consumer Planning Program

VIDEO: Highlights from Marketing & Sales Leaders Forum 2013

IFMA's second annual Marketing & Sales Leaders Forum connected foodservice marketing, sales, division management and insights professionals with renowned experts. Hosted by PepsiCo Foodservice, the conference was packed with insights and best practices for execution. Watch the highlights in this short video.

Posted by IFMA August 29, 2013
Tagged in: Marketing & Sales Leaders Forum, Industry Events, Foodservice Marketing, Foodservice Sales

Jack Li Comments on Value of 2014/2015 CPP Report to Manufacturers

Jack Li, managing director for Datassential, noted that IFMA's Consumer Planning Program (CPP) enables manufacturers a better means to understand consumer purchasing patterns in the foodservice industry. Watch Mr. Li as he talks about the 2014/2015 CPP Report and how it brings heightened data on what really drives consumer choice in foodservice.

Posted by IFMA March 12, 2015
Tagged in: Consumer Planning Program, Foodservice Research, Foodservice Marketing