78 Results for "Foodservice Leaders"


Location Analytics, the New Frontier in Foodservice Research

New research models that facilitate a deeper understanding of foodservice market dynamics and consumer behaviors are now available and more powerful than ever before. In particular, location analytics is an important next frontier in foodservice market research. Jack Li, managing director, Datassential, explains how suppliers can use these new models to help their operator customers maneuver more strategically in their local markets.

Articles
Posted by IFMA May 08, 2015
Tagged in: Marketing & Sales Leaders Forum, Foodservice Leaders, Consumer Planning Program

Marketing & Sales Insights and Strategies to be Unveiled at MSLF

CHICAGO, JULY 21, 2014-The International Foodservice Manufacturers Association (IFMA) proudly-announced its industry leading Marketing & Sales Leaders Forum (MSLF) at Rich Products Corp.'s new Innovation Center in Buffalo, NY, Aug. 5-6. IFMA along with Rich Products and co-sponsors; including Datassential, The NPD Group and Food Genius, provide for powerful and current insights to drive successful sales and marketing initiatives in the foodservice industry.

Articles
Posted by IFMA July 21, 2014
Tagged in: Marketing & Sales Leaders Forum, Industry Research, Foodservice Leaders, Performance Benchmarking, Foodservice Innovation

Marketing & Sales Leaders Forum to Feature Newest Insights and Best Practices in Planning and Execution

True collaboration between professionals from both marketing and sales leads to powerful benefits for foodservice companies. One of them includes the creation of best practices in planning and execution, which is also the core theme of IFMA’s 2015 Marketing & Sales Leaders Forum (MSLF). This year’s forum will take place at Anheuser-Busch’s NA Headquarters in St. Louis Aug. 4-5. 

Articles
Posted by July 15, 2015
Tagged in: Marketing & Sales Leaders Forum, Foodservice Leaders, foodservice research

New IFMA Training Session Emphasizes the Value of Collaboration between Manufacturers and Chain Operators

Gaining a framework to classify, understand and communicate the value of operator-supplier relationships was the focus of IFMA's Operator/Manufacturer Collaboration Model (OCM) Training, which took place April 2 in northwest suburban Rosemont, IL. Nearly 40 foodservice professionals attended the session to learn about new best-practices for collaboration in foodservice. 

 

Articles
Posted by IFMA May 12, 2015
Tagged in: Foodservice Leaders, operator collaboration model, Operator Collaboration Model Training

New Interactive Sessions at Presidents Conference

Find out how what attendees said about last year's IFMA/IFDA Presidents Conference and what we're doing to improve the top-to-top conference this year.

Articles
Posted by IFMA July 16, 2013
Tagged in: Presidents Conference, Foodservice Leaders, Channel Partners, Connect