6 Results for "Foodservice Category Management"


Marketing & Sales Leaders Forum 2013: Foodservice Category Management Executive Summary

Category management is a data-driven, collaborative process where distributors and manufacturers work together to develop strategies to grow specific categories, by satisfying operators and consumers. The concept of category management isn't new, but with a new business paradigm focused on supply chain efficiency and with access to an unprecedented level of data, the time for foodservice category management is now. Download an executive summary from Marketing & Sales Leaders Forum 2013 to learn more. 

Resources / Industry Research / Articles
Posted by IFMA November 12, 2013
Tagged in: Marketing & Sales Leaders Forum, Discover, Foodservice Category Management