44 Results for "Discover"


Webinar: Consumer Planning Program Food with a Story

This is the fifth of a series of webinars for 2015 CPP members. The webinar series, hosted by IFMA and Datassential's Jack Li, will cover all topics from the 2015 CPP report, including deep dives and micro reports. This fifth webinar focused on food with a story.

Committees / Consumer Planning Program / Articles
Posted by IFMA August 23, 2016
Tagged in: Discover, Consumer Planning Program, Insights, Connect, Industry Research

Webinar: Consumer Planning Program Foodservice at Home

This is the fourth of a series of webinars for 2015 CPP members. The webinar series, hosted by IFMA and Datassential's Jack Li, will cover all topics from the 2015 CPP report, including deep dives and micro reports. This fourth webinar focused on foodservice at home.

Committees / Consumer Planning Program / Articles
Posted by IFMA August 23, 2016
Tagged in: Discover, Consumer Planning Program, Insights, Connect, Industry Research

IFMA Membership Presentation

The membership presentation provides a high level overview of IFMA's Strategic Plan through its Vision, Mission and Business Model Imperatives.

Committees / Membership / Articles
Tagged in: Membership, About IFMA, Optimize, Connect, Discover

Marketing & Sales Leaders Forum 2013: Foodservice Category Management Executive Summary

Category management is a data-driven, collaborative process where distributors and manufacturers work together to develop strategies to grow specific categories, by satisfying operators and consumers. The concept of category management isn't new, but with a new business paradigm focused on supply chain efficiency and with access to an unprecedented level of data, the time for foodservice category management is now. Download an executive summary from Marketing & Sales Leaders Forum 2013 to learn more. 

Resources / Industry Research / Articles
Posted by IFMA November 12, 2013
Tagged in: Marketing & Sales Leaders Forum, Discover, Foodservice Category Management

Is “fresh” a farce? New research provides fresh insights

Preliminary findings from new consumer research conducted by Datassential for IFMA's Consumer Planning Program members indicates that consumers are skeptical about the word "fresh" on the menu, and there are some requirements to use it in a compelling and convincing way.  

Resources / Industry Research / Articles
Posted by IFMA October 11, 2013
Tagged in: Discover, Foodservice Industry Research, Consumer Planning Program, Industry Research