68 Results for "Discover"
The foodservice industry has seen some challenging times. But a group of leading operators, manufacturers and industry experts have come together to create new frameworks and processes to better serve the consumer and improve industry wide collaboration.
Posted by IFMA February 14, 2014
Tagged in: Presidents Conference, Discover, Foodservice Operators, Foodservice Industry Research, Industry Research
Category management is a data-driven, collaborative process where distributors and manufacturers work together to develop strategies to grow specific categories, by satisfying operators and consumers. The concept of category management isn't new, but with a new business paradigm focused on supply chain efficiency and with access to an unprecedented level of data, the time for foodservice category management is now. Download an executive summary from Marketing & Sales Leaders Forum 2013 to learn more.
Posted by IFMA November 12, 2013
Tagged in: Marketing & Sales Leaders Forum, Discover, Foodservice Category Management
Preliminary findings from new consumer research conducted by Datassential for IFMA's Consumer Planning Program members indicates that consumers are skeptical about the word "fresh" on the menu, and there are some requirements to use it in a compelling and convincing way.
Posted by IFMA October 11, 2013
Tagged in: Discover, Foodservice Industry Research, Consumer Planning Program, Industry Research
Specialty beverages are moving through the menu adoption cycle faster than ever as more and more new items are introduced into the foodservice marketplace. At a July 2013 Chain Operator Forum, these trends were presented and discussed in an open forum with leading chain operators and foodservice manufacturers.
Tagged in: Foodservice Channel Partners, Discover, Foodservice Operators, Foodservice Industry Research, Industry Research
During the most recent IFMA Strategic Issues Series forum, 75 IFMA members met to gain insights and share perspective regarding one of the hottest topics in foodservice today: Category Management. In the new whitepaper that recaps the discussions, you'll find thoughts on best practices regarding the use of insights, collaboration between channel partners and effective activation that were identified as critical areas of focus.
Posted by IFMA September 11, 2013
Tagged in: Discover, Strategic Issues Series, Foodservice Industry Research, Foodservice Category Management (FCM), Industry Research