53 Results for "Consumer Planning"


Exploring the Opportunity to Combat Brown Bagging

Six in 10 workplace lunches are brought from home, with money, health and convenience being the core motivators for brown bagging. All of these factors can be addressed through smarter, better targeted foodservice solutions. IFMA's latest Consumer Planning Program (CPP) research delves into how foodservice can win back some of these dollars.

Articles
Posted by IFMA August 17, 2015
Tagged in: Consumer Planning, Industry Research, Manufacturer Members

CPP Report Explores Growing Portion Sizes

Despite wanting just 500-700 calories per meal, many people believe that today's fast food combo meals generally deliver the perfect amount of food. However, in reality, these combo meals often exceed 1,000 calories. IFMA's latest Consumer Planning Program (CPP) research finds there may be a gap in consumer expectations and what is currently being served.

Articles
Posted by IFMA July 07, 2015
Tagged in: Consumer Planning, Industry Research, Manufacturer Members

Deep Dive Topics Mean Deeper Understanding

The Consumer Planning Program's (CPP) base research tracks consumer eating occasions and eater types; however other deep dive topics (decided by committee members) add richer understanding of how to drive consumer demand in foodservice.   

Articles
Posted by IFMA April 17, 2014
Tagged in: Consumer Planning, Industry Research, Discover, Manufacturer Members

IFMA’s Consumer Planning Program – More Insights, More Benefits!

This year, IFMA's Consumer Planning Program delivers big value by adding additional benefits along with relevant and actionable insights!  

Articles
Posted by IFMA March 17, 2014
Tagged in: Consumer Planning, Industry Research, Discover, Consumer Behavior

Reading Consumers’ Minds – How Occasions Drive Foodservice Demand

At the 2013 Marketing & Sales Leaders ForumDatassential's Jack Li presented all new information on why consumer occasions are such an important piece of the puzzle when manufacturers execute with their operator customers.

Articles
Posted by IFMA September 12, 2013
Tagged in: Consumer Planning, Marketing & Sales Leaders Forum, Industry Research, Discover, Manufacturer Members