53 Results for "Consumer Planning"


CPP Report Explains Why a Merely "Satisfied" Customer is Less Likely to Return

Bad experiences quickly turn consumers away; great ones keep them coming back. While it's no surprise that satisfaction and likelihood to return are correlated, what is notable is the degree to which this is true. IFMA's latest Consumer Planning Program Report explores how consumer satisfaction impacts business.

Articles
Posted by IFMA June 19, 2015
Tagged in: Consumer Planning, Industry Research, Manufacturer Members

CPP Report Explores Growing Portion Sizes

Despite wanting just 500-700 calories per meal, many people believe that today's fast food combo meals generally deliver the perfect amount of food. However, in reality, these combo meals often exceed 1,000 calories. IFMA's latest Consumer Planning Program (CPP) research finds there may be a gap in consumer expectations and what is currently being served.

Articles
Posted by IFMA July 07, 2015
Tagged in: Consumer Planning, Industry Research, Manufacturer Members

Deep Dive Topics Mean Deeper Understanding

The Consumer Planning Program's (CPP) base research tracks consumer eating occasions and eater types; however other deep dive topics (decided by committee members) add richer understanding of how to drive consumer demand in foodservice.   

Articles
Posted by IFMA April 17, 2014
Tagged in: Consumer Planning, Industry Research, Discover, Manufacturer Members

Reading Consumers’ Minds – How Occasions Drive Foodservice Demand

At the 2013 Marketing & Sales Leaders ForumDatassential's Jack Li presented all new information on why consumer occasions are such an important piece of the puzzle when manufacturers execute with their operator customers.

Articles
Posted by IFMA September 12, 2013
Tagged in: Consumer Planning, Marketing & Sales Leaders Forum, Industry Research, Discover, Manufacturer Members

IFMA’s Consumer Planning Program – More Insights, More Benefits!

This year, IFMA's Consumer Planning Program delivers big value by adding additional benefits along with relevant and actionable insights!  

Articles
Posted by IFMA March 17, 2014
Tagged in: Consumer Planning, Industry Research, Discover, Consumer Behavior