53 Results for "Consumer Planning"


28 Occasion Series: #15 Before an Event

The Consumer Planning Program (CPP) committee was formed, in partnership with Datassential, to delve deeper into the consumer mindset and find out: why consumers pick a foodservice venue, how those decisions are made and what manufacturers (and operators) can do to influence those decisions. 

We discovered something big . .

Articles
Posted by IFMA September 24, 2014
Tagged in: Consumer Planning, Consumer Behavior, Foodservice, Foodservice Insights Library

Best Practices Sales & Marketing Organizations Should Adopt

What best practices should sales & marketing organizations adopt, where do you find them and how do you execute? At the 2014 Marketing & Sales Leaders Forum, sales and marketing professionals from top foodservice organiztions will convene to discover, discuss, and learn how to implement these best practices. 

Articles
Posted by IFMA June 24, 2014
Tagged in: Consumer Planning, Marketing & Sales Leaders Forum, Industry Research, Channel Partners, Distributors, Manufacturer Members, Sales Agencies, Brokers

28 Occasion Series: #16 Work Break

Do you know your foodservice occasions? Through the Consumer Planning Program (CPP), IFMA and Datassential have defined the 28  occasions that motivate consumer choice away-from-home; these  occasions are the "why" behind the "what".  Occasions impact both where people choose...

Articles
Posted by IFMA October 02, 2014
Tagged in: Consumer Planning, Foodservice Education, Consumer Behavior, Foodservice Insights Library

Driving Consumer Demand

The $683 billion restaurant industry is mature; however, there is unprecedented opportunity for innovation.

At COEX 2014, panelists from four fast-expanding chains illustrated,  there is tremendous potential for and reward from innovation.  All four entrepreneurs have tapped niches of consumer  demand to build distinctive, well-loved brands that  attract a loyal customer following. And all have prioritized  people, fostering enduring connections in unique ways.

Articles
Posted by IFMA January 15, 2015
Tagged in: COEX, Consumer Planning, Industry Research, Foodservice Leaders, Foodservice Operators

Exploring the Opportunity to Combat Brown Bagging

Six in 10 workplace lunches are brought from home, with money, health and convenience being the core motivators for brown bagging. All of these factors can be addressed through smarter, better targeted foodservice solutions. IFMA's latest Consumer Planning Program (CPP) research delves into how foodservice can win back some of these dollars.

Articles
Posted by IFMA August 17, 2015
Tagged in: Consumer Planning, Industry Research, Manufacturer Members