53 Results for "Consumer Planning"
The Consumer Planning Program (CPP) committee was formed, in partnership with Datassential, to delve deeper into the consumer mindset and find out: why consumers pick a foodservice venue, how those decisions are made and what manufacturers (and operators) can do to influence those decisions.
We discovered something big . .
Posted by IFMA September 24, 2014
Tagged in: Consumer Planning, Consumer Behavior, Foodservice, Foodservice Insights Library
What best practices should sales & marketing organizations adopt, where do you find them and how do you execute? At the 2014 Marketing & Sales Leaders Forum, sales and marketing professionals from top foodservice organiztions will convene to discover, discuss, and learn how to implement these best practices.
Posted by IFMA June 24, 2014
Tagged in: Consumer Planning, Marketing & Sales Leaders Forum, Industry Research, Channel Partners, Distributors, Manufacturer Members, Sales Agencies, Brokers
Do you know your foodservice occasions? Through the Consumer Planning Program (CPP), IFMA and Datassential have defined the 28 occasions that motivate consumer choice away-from-home; these occasions are the "why" behind the "what". Occasions impact both where people choose...
Posted by IFMA October 02, 2014
Tagged in: Consumer Planning, Foodservice Education, Consumer Behavior, Foodservice Insights Library
The $683 billion restaurant industry is mature; however, there is unprecedented opportunity for innovation.
At COEX 2014, panelists from four fast-expanding chains illustrated, there is tremendous potential for and reward from innovation. All four entrepreneurs have tapped niches of consumer demand to build distinctive, well-loved brands that attract a loyal customer following. And all have prioritized people, fostering enduring connections in unique ways.
Posted by IFMA January 15, 2015
Tagged in: COEX, Consumer Planning, Industry Research, Foodservice Leaders, Foodservice Operators
Bad experiences quickly turn consumers away; great ones keep them coming back. While it's no surprise that satisfaction and likelihood to return are correlated, what is notable is the degree to which this is true. IFMA's latest Consumer Planning Program Report explores how consumer satisfaction impacts business.
Posted by IFMA June 19, 2015
Tagged in: Consumer Planning, Industry Research, Manufacturer Members