31 Results for "Consumer Planning"


Consumer Planning Program Occasions & Eater Types Webinar

IFMA and Datassential's Jack Li present the first of a series of webinars for 2015 CPP members who have access to the 2014 CPP report. The webinar series covers all topics from the 2014 CPP report, including occasions, eater types, deep dives, and micro reports. This first webinar focused on the occasion and eater type models. 

Committees / Consumer Planning Program / Articles
Posted by IFMA June 05, 2015
Tagged in: Consumer Planning, Manufacturer Members

2014 Mid-Year Top-Line Presentation

Jack Li presented his findings from the first half of the year's CPP study at our mid-year meeting in Buffalo, NY. Find out what has been uncovered to-date.

 

Committees / Consumer Planning Program / Articles
Posted by Mike Schwartz
Tagged in: Consumer Planning

CPP Mid-Year Meeting Agenda

The Consumer Planning Program mid-year meeting agenda is now available. The meeting is taking place Aug. 6-7 in Buffalo, NY, directly following IFMA's Marketing & Sales Leaders Forum.

Committees / Consumer Planning Program / Articles
Posted by July 21, 2014
Tagged in: Consumer Planning

Behavior Survey Draft

Draft Solutions survey which we will be finalizing during our Nov 28th call

 

 

Committees / Consumer Planning Program / Articles
Posted by IFMA November 26, 2012
Tagged in: Consumer Planning, foodservice research

Decision Factors Behavior Quant

This is the final Behavior Decision survey that the CPP Advisory group provided input on and will be fielded through July 25, 2012.

Committees / Consumer Planning Program / Articles
Posted by IFMA
Tagged in: Consumer Planning