31 Results for "Consumer Planning"


Deep Dive Topics Mean Deeper Understanding

The Consumer Planning Program's (CPP) base research tracks consumer eating occasions and eater types; however other deep dive topics (decided by committee members) add richer understanding of how to drive consumer demand in foodservice.   

Articles
Posted by IFMA April 17, 2014
Tagged in: Consumer Planning, Industry Research, Discover, Manufacturer Members

IFMA’s Consumer Planning Program – More Insights, More Benefits!

This year, IFMA's Consumer Planning Program delivers big value by adding additional benefits along with relevant and actionable insights!  

Articles
Posted by IFMA March 17, 2014
Tagged in: Consumer Planning, Industry Research, Discover, Consumer Behavior

Reading Consumers’ Minds – How Occasions Drive Foodservice Demand

At the 2013 Marketing & Sales Leaders ForumDatassential's Jack Li presented all new information on why consumer occasions are such an important piece of the puzzle when manufacturers execute with their operator customers.

Articles
Posted by IFMA September 12, 2013
Tagged in: Consumer Planning, Marketing & Sales Leaders Forum, Industry Research, Discover, Manufacturer Members

McAlister’s CEO Carin Stutz to Address ‘Building a Winning Team’ at COEX

Carin Stutz may be the brand new CEO of McAlister's Deli, but she is by no means new to the foodservice industry. She served as President and CEO of Cosi and held executive-level positions at Applebee's and Chili's. Ms. Stutz will bring this experience to IFMA's Chain Operator EXChange March 1-4, where she will address how to build a winning team and gain an increased share of the consumer choice. 

Articles
Posted by IFMA January 12, 2015
Tagged in: Consumer Planning

Operators Design a COEX to Tackle the New Complexities in Foodservice

COEX 2014, March 2-5, will deliver breakthrough best practices for collaboration between operators and manufacturers. The 3-day insights-driven and networking event created by operators will aid partners in speaking the same language, thus enabling the co-creation of demand to reach the ultimate target: the consumer.

Articles
Posted by November 20, 2013
Tagged in: COEX, Consumer Planning, Channel Partners, Distributors, Distinguished Foodservice Awards, Connect, Foodservice Operators, Manufacturer Members, Foodservice Supply Chain