53 Results for "Consumer Planning"


RFP Distributed to Define Needs of Consumer Planning Program Research

IFMA's Consumer Planning Program (CPP) Committee was formed to create unique consumer-based research that does not exist in foodservice.  The committee worked through their most pressing research needs, came to consensus and created a Request for Proposal which was distributed to six market research vendors in Q4 2011.

Committees / Consumer Planning Program / Articles
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Tagged in: Consumer Planning

Behavior Survey Snapshot

Presented to the Consumer Planning Program Advisory Group by Datassential's Jack Li during the August 31, 2012 call. This is a "sneak peek" of the data from the recently fielded BEHAVIOR survey.

Committees / Consumer Planning Program / Articles
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Tagged in: Consumer Planning

Consumer Decision Factor Slides in Powerpoint

This is the static version of the animated presentation that was given by Jack Li of Datassential to attendees of IFMA's Marketing & Sales Leaders Forum to preview the types of information being uncovered through IFMA's Consumer Planning Program (CPP).   This version was also printed in the forum's binder and provided to attendees electronically as a followup from the event.

Committees / Consumer Planning Program / Articles
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Tagged in: Consumer Planning, Marketing & Sales Leaders Forum, Industry Research