53 Results for "Consumer Planning"


2014 CPP Research to Explore Why Consumers Dine Away-from-Home

The Consumer Planning Program is guided by IFMA members who join the Consumer Planning Program Committee. These professionals work directly with IFMA and Datassential to drive studies that are most relevant to the industry, as well as individual committee members themselves. The end result is a series of critical and current data you need right now to develop meaningful insights.

Articles
Posted by IFMA November 21, 2014
Tagged in: Consumer Planning, Manufacturer Members, Consumer Behavior

28 Occasion Series: #17 Impressing Someone

Do you know your foodservice  occasions? Through the Consumer Planning Program (CPP), IFMA and Datassential have defined the 28  occasions that motivate consumer choice away-from-home; these  occasions are the "why" behind the "what".  Occasions impact both where people choose...

Articles
Posted by IFMA October 16, 2014
Tagged in: Consumer Planning, Foodservice Education, Consumer Behavior, Foodservice Insights Library

28 Occasion Series: #18 Cheap Bite

Do you know your foodservice  occasions? Through the Consumer Planning Program (CPP), IFMA and Datassential have defined the 28 occasions that motivate consumer choice away-from-home; these  occasions are the "why" behind the "what".  Occasions impact both where people choose...

Articles
Posted by IFMA October 23, 2014
Tagged in: Consumer Planning, Foodservice Education, Consumer Behavior, Foodservice Insights Library

28 Occasion Series: #19 Food as Fuel

Do you know your foodservice  occasions? Through the Consumer Planning Program (CPP), IFMA and Datassential have defined the 28  occasions that motivate consumer choice away-from-home; these  occasions are the "why" behind the "what".  Occasions impact both where people choose...

Articles
Posted by IFMA October 30, 2014
Tagged in: Consumer Planning, Foodservice Education, Consumer Behavior, Foodservice Insights Library

28 Occasion Series: #2 Work Lunch

The Consumer Planning Program committee was formed, in partnership with Datassential, to delve deeper into the consumer mindset and find out: why consumers pick a foodservice venue, how those decisions are made and what manufacturers (and operators) can do to influence those decisions. 

We discovered something big..

Articles
Posted by IFMA June 19, 2014
Tagged in: Consumer Planning, Consumer Behavior, Foodservice Landscape, Foodservice Insights Library