63 Results for "Connect"

Operators on Driving Consumer Demand

Consumers have become more knowledgeable about the food they eat, and are increasingly interested in doing business with companies in all industries, including foodservice, who share their values and are part of their community. They also care a great deal about experiences and value. Therefore, creating demand in the future will still be about the basics of food, service, and cleanliness, but will increasingly be about experiences and choices.

Posted by IFMA July 18, 2014
Tagged in: Presidents Conference, Industry Research, Foodservice Leaders, Channel Partners, Optimize, Connect, Foodservice Operators, Foodservice Supply Chain

Post MSLF Webinar: 4 Building Blocks of Connecting with Independent Operators on Social Media

Reaching nearly the 400,000 independent operators can be an overwhelming task for manufacturers, and social media is one way to reach this large audience directly and cost effectively. Bethany Bell, social media manager at deep food marketing group presents four ways that food manufacturers can build genuine relations with independent operators on social media in the webinar titled 4 Building Blocks of Connecting with Independent Operators on Social Media”.

Posted by IFMA October 01, 2015
Tagged in: Marketing & Sales Leaders Forum, Connect, Associate Members, Manufacturer Members, Insights, Marketing

Prepared Foods Coverage Details New View of Foodservice Consumer Eating Behaviors

The foodservice industry has little information on how consumers make their decisions regarding away-from-home food purchases. But the demand for this type of data is substantial. So too is the positive impact quality data can bring to overall industry growth. Read more to learn about solutions to this industry-wide challenge. 

Posted by IFMA September 18, 2014
Tagged in: Consumer Planning, Industry Research, Connect, Foodservice Operators, Manufacturer Members

Smashburger Founder Tom Ryan Innovates Locally to Gain Market Share Nationally

Smashburger Founder & Chief Concept Officer Tom Ryan understands how to apply innovative tactics needed to win an increased share of the consumer's foodservice dollar. The fast casual chain recently began pairing burgers with craft beers provided by local breweries. Learn more about Smashburger's explosive growth and Tom Ryan's scheduled Keynote address at IFMA's Chain Operator EXchange (COEX 2015) coming this March.  

Posted by IFMA December 08, 2014
Tagged in: Foodservice Innovation, Connect, Operator Collaboration Model

Sneak Peak: Marketing & Sales Leaders Forum

Interested in consumer occasions?  Jack Li, Managing Partner at Datassential, provides an inside look at his upcoming Consumer Planning Program presentation at Marketing & Sales Leaders Forum. The conference is taking place at Rich Products Headquarters in Buffalo, NY, August 5-6, 2014.

Posted by IFMA July 15, 2014
Tagged in: Consumer Planning, Marketing & Sales Leaders Forum, Connect