4 Results for "Category Management"


Post MSLF Webinar: The Evolution of Manufacturer-Distributor Planning is Underway!

Is category management dead or merely evolving into something different? Jeff Schroeder and Tim Hand, Partners at Kinetic12 Consulting outline the exciting evolution of manufacturer-distributor insights based planning. 

Articles
Posted by October 03, 2016
Tagged in: Marketing & Sales Leaders Forum, Category Management, Webinars, Insights, Best Practice, Distribution Planning Model

Bill Day Webinar Category Management: Q&A

Bill Day, Executive Vice President of Merchandising for Sysco Corp., delivered a webinar on July 21 hosted by IFMA. The state of Category Management at Sysco and the industry was a key presentation point. After the webinar, viewers/listeners emailed several questions to Bill Day. View an overview of those questions and answers and receive more information on Category Management.  

 

Articles
Posted by IFMA September 11, 2014
Tagged in: Manufacturer Members, Category Management, Foodservice Category Management

Expert lineup at 2013 Marketing & Sales Leaders Forum

Hear from some of the leading authorities on marketing, sales and team collaboration at Marketing & Sales Leaders Forum, August at Frito-Lay Worldwide Headquarters.

Articles
Posted by IFMA June 12, 2013
Tagged in: Marketing & Sales Leaders Forum, Discover, Foodservice Events, Category Management, Foodservice Best Practices

What is your Strategy to Reach the Independent Operator?

Consumers are becoming increasingly more drawn to independent restaurants with the rise of locally sourced and sustainable food options, making these operators a vehicle for growth. As the demand to better reach the independent magnifies, manufacturers are learning to improve collaborative planning within their distributor partnerships.

Articles
Posted by IFMA February 22, 2016
Tagged in: Foodservice Training, Category Management, Foodservice Category Management (FCM), Insights, Center of Best Practices, Leadership, Foodservice Distributors