2 Results for "Category Management"

Post MSLF Webinar: The Evolution of Manufacturer-Distributor Planning is Underway!

Is category management dead or merely evolving into something different? Jeff Schroeder and Tim Hand, Partners at Kinetic12 Consulting outline the exciting evolution of manufacturer-distributor insights based planning. 

Posted by October 03, 2016
Tagged in: Marketing & Sales Leaders Forum, Category Management, Webinars, Insights, Best Practice, Distribution Planning Model

What is your Strategy to Reach the Independent Operator?

Consumers are becoming increasingly more drawn to independent restaurants with the rise of locally sourced and sustainable food options, making these operators a vehicle for growth. As the demand to better reach the independent magnifies, manufacturers are learning to improve collaborative planning within their distributor partnerships.

Posted by IFMA February 22, 2016
Tagged in: Foodservice Training, Category Management, Foodservice Category Management (FCM), Insights, Center of Best Practices, Leadership, Foodservice Distributors