12 Results for "Category Management"
Is category management dead or merely evolving into something different? Jeff Schroeder and Tim Hand, Partners at Kinetic12 Consulting outline the exciting evolution of manufacturer-distributor insights based planning.
Posted by October 03, 2016
Tagged in: Marketing & Sales Leaders Forum, Category Management, Webinars, Insights, Best Practice, Distribution Planning Model
Bill Day, Executive Vice President of Merchandising for Sysco Corp., delivered a webinar on July 21 hosted by IFMA. The state of Category Management at Sysco and the industry was a key presentation point. After the webinar, viewers/listeners emailed several questions to Bill Day. View an overview of those questions and answers and receive more information on Category Management.
Posted by IFMA September 11, 2014
Tagged in: Manufacturer Members, Category Management, Foodservice Category Management
After successfully launching and training 200+ foodservice industry participants on category management, IFMA and The Partnering Group (TPG) identified that some manufacturers needed further support on how to move forward with using the Full Plate™ industry best practice. These manufacturers needed a more "hands on" approach to adopting category management with specific, actionable outcomes. To support the needs of these manufacturers, IFMA and TPG created the Full Plate™ Capability Building Starter Kit in the Fall of 2014.
Posted by IFMA May 06, 2015
Tagged in: Community, Category Management, Foodservice Category Management Training
In 2013, IFMA and The Partnering Group (TPG) launched its Full Plate™ process, developing a best practice framework in Category Management for the foodservice industry. IFMA staff sat down with Marla Cushing, Director of Marketing at CSM, to discuss how the organization has implemented the Full Plate™ process and how Category Management Training and Certification has helped the organization.
Posted by IFMA October 01, 2014
Tagged in: Foodservice Leaders, Connect, Discover, Category Management, Foodservice Category Management
Hear from some of the leading authorities on marketing, sales and team collaboration at Marketing & Sales Leaders Forum, August at Frito-Lay Worldwide Headquarters.
Posted by IFMA June 12, 2013
Tagged in: Marketing & Sales Leaders Forum, Discover, Foodservice Events, Category Management, Foodservice Best Practices