61 Results for "COEX"


Key Themes in Effective Foodservice Operator / Manufacturer Excellence

Ideally, everyone in the restaurant business aspires to excellence.
But what excellence means in various functional areas differs, and the challenges that professionals face as they aspire to excellence reflects a balancing act: Culinarians must create menu items that engage customers, reflect their brand identity, and can be delivered on. In marketing, excellence requires staying true to the brand and ensuring the brand stays relevant to consumers. In supply chain management, cost-effective and seamless delivery of what is needed when it is needed is an element of excellence. Learn what industry experts serving both regional and chain operators  in a variety of job functions emphasized at IFMA COEX 2015.

Articles
Posted by IFMA May 01, 2015
Tagged in: COEX, Insights, Marketing, Executive Summaries, Leadership, Supply Chain, Culinary

Millennials - The Keys to Understanding Trends and Insights that Govern their Purchase Behavior

Life as we know it has changed dramatically over the past seven years since the iPhone’s launch. Today’s perpetually connected, socially focused Millennials approach products and services in entirely new ways. Marketers need to understand the Millennial generation to understand what a brand may mean in their lives and to deepen that meaning. These insights were shared by executives from sales and marketing agency Mosaic at IFMA's 2015 Chain Operators EXchange (COEX). 

Articles
Posted by IFMA May 01, 2015
Tagged in: COEX, Marketing, Executive Summaries, Centers of Excellence, Leadership

Operator/Manufacturer Collaboration Model

Many operators and manufacturers wish there was some commonality or level of standardization in their conversations. This theme emerged as IFMA began its comprehensive strategic planning process a year and a half ago. In response, the strategic plan called for creation of the Operator/Manufacturer Collaboration Model (OCM). An OCM Committee finished the first phase of its work and presented their findings at IFMA COEX 2015. Learn what OCM Committee Members Bill McClellan from Dawn Foods and Rachel Rushing from Dave & Buster's presented. 

Articles
Posted by IFMA May 01, 2015
Tagged in: COEX, Leadership, Operator Collaboration Model (OCM), Operator Collaboration Model

The Power of Server Recommendation

Whether you’re an operator or manufacturer, you don’t want to leave to chance what servers are telling customers about the menu; that’s because servers’ recommendations represent 1 of every 6 dollars of on-premise restaurant revenue. These insights were offered at IFMA's 2015 Chain Operator Exchange (COEX) by Josh Halpern, vice president, National Retail Sales, On-Premise & Military at Anheuser-Busch.

Articles
Posted by IFMA May 01, 2015
Tagged in: COEX, Insights, Marketing, Executive Summaries, Leadership

COEX Speakers “In the News” – McAlister’s Deli, Smashburger, Fazoli’s and Arby’s

Four chain operators participating in COEX this year are among many other operators attending the conference that have been in the news lately. Following is a sampling of feature coverage on COEX registrants McAlister's Deli, Fazoli's, Arby's and Smashburger.

Articles
Posted by IFMA February 19, 2015
Tagged in: Operator Forums, COEX