63 Results for "COEX"


Disruptive Concepts and the Next Generation of Consumers

Tom Ryan, Smashburger founder and chief concept officer, delivered a keynote address at IFMA's 2015 Chain Operators EXchange (COEX). His insights covered the importance of innovation in the restaurant industry, as well as the principles and thought processes that Smashburger has used to win customers in
the emerging fast casual market.

Articles
Posted by IFMA May 01, 2015
Tagged in: COEX, Insights, Marketing, Executive Summaries, Leadership

Key Themes in Effective Foodservice Operator / Manufacturer Collaboration

Effective collaboration in the foodservice industry takes close communication that focuses on keeping partners abreast of the information they need. It takes understanding, to see the business needs and incentives of all parties. And it requires trust, a belief that the other party will make good on its promises. At IFMA COEX 2015, three panels focused on the importance of collaboration between operators and foodservice manufacturers: Collaboration in Culinary, Collaboration in Marketing and Collaboration in Supply Chain/Operations.

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Tagged in: COEX, Operator/Manufacturer Collaboration, Insights, Marketing, Executive Summaries, Supply Chain, Culinary

Key Themes in Effective Foodservice Operator / Manufacturer Excellence

Ideally, everyone in the restaurant business aspires to excellence.
But what excellence means in various functional areas differs, and the challenges that professionals face as they aspire to excellence reflects a balancing act: Culinarians must create menu items that engage customers, reflect their brand identity, and can be delivered on. In marketing, excellence requires staying true to the brand and ensuring the brand stays relevant to consumers. In supply chain management, cost-effective and seamless delivery of what is needed when it is needed is an element of excellence. Learn what industry experts serving both regional and chain operators  in a variety of job functions emphasized at IFMA COEX 2015.

Articles
Posted by IFMA May 01, 2015
Tagged in: COEX, Insights, Marketing, Executive Summaries, Leadership, Supply Chain, Culinary

Millennials - The Keys to Understanding Trends and Insights that Govern their Purchase Behavior

Life as we know it has changed dramatically over the past seven years since the iPhone’s launch. Today’s perpetually connected, socially focused Millennials approach products and services in entirely new ways. Marketers need to understand the Millennial generation to understand what a brand may mean in their lives and to deepen that meaning. These insights were shared by executives from sales and marketing agency Mosaic at IFMA's 2015 Chain Operators EXchange (COEX). 

Articles
Posted by IFMA May 01, 2015
Tagged in: COEX, Marketing, Executive Summaries, Centers of Excellence, Leadership

Operator/Manufacturer Collaboration Model

Many operators and manufacturers wish there was some commonality or level of standardization in their conversations. This theme emerged as IFMA began its comprehensive strategic planning process a year and a half ago. In response, the strategic plan called for creation of the Operator/Manufacturer Collaboration Model (OCM). An OCM Committee finished the first phase of its work and presented their findings at IFMA COEX 2015. Learn what OCM Committee Members Bill McClellan from Dawn Foods and Rachel Rushing from Dave & Buster's presented. 

Articles
Posted by IFMA May 01, 2015
Tagged in: COEX, Leadership, Operator Collaboration Model (OCM), Operator Collaboration Model