Operator/Manufacturer Collaboration Model (OCM)

In 2014 IFMA, The Partnering Group and a committee of 30 chain operators and manufacturers championed the development of a new best-practice model for collaboration called OCM - The Operator/Manufacturer Collaboration Model.

The framework includes a set of tools to help manufacturers work more collaboratively and effectively with national account customers, and for operators, with suppliers. It includes a customizable segmentation tool and scorecard that operators can use to segment suppliers and that manufacturers can use to segment their largest accounts. Read more about the OCM.

Operator collaboration model (OCM) Training

OCM Phase II - Joint Business Planning Initiatve

Improving Channel Partnerships through Better Collaboration

Despite having existing strong and collaborative relationships, Ed Medlock, SVP Distribution, Logistics, and Program Management at Wendy’s QSCC felt it was important to engage the Operator Collaboration Model with his industry partners to validate and grow those relationships. Read more about how his organization is adopting IFMA’s best practice model.

Refreshing the Operator/Manufacturer Relationship

Working together to become mutually successful should be a no-brainer. It’s all about communication, or in today’s business world, collaboration. It’s vital to eliminate those road blocks and speak the same language. Bill McClellan, Vice President, Foodservice at Dawn Foods shares his passion on the best practice for operator collaboration and how Dawn Foods has benefited from applying this new model. 

Bring your Operator Partner to Presidents Conference

Bring your operator guests to 2015 Presidents Conference and use the power of collaboration to increase your success, foster your relationships, and win the consumer’s choice – together. 

Operator/Manufacturer Collaboration Model

Many operators and manufacturers wish there was some commonality or level of standardization in their conversations. This theme emerged as IFMA began its comprehensive strategic planning process a year and a half ago. In response, the strategic plan called for creation of the Operator/Manufacturer Collaboration Model (OCM). An OCM Committee finished the first phase of its work and presented their findings at IFMA COEX 2015. Learn what OCM Committee Members Bill McClellan from Dawn Foods and Rachel Rushing from Dave & Buster's presented. 

Nov 06

Presidents Conference

The IFMA Presidents Conference is the place “Where Leaders Meet.” The 54th annual premier top-to-top forum, co-hosted by the NRA and IFDA, brings together influential leaders of foodservice from the operator, manufacturer and distributor communities.

Dec 08

Operator Collaboration Model—Joint Business Planning Training

The Operator Collaboration Model is the industry's go-to-market model to collaborate more effectively with your chain operator partners. The training provides a framework to classify and segment operator-supplier relationships, better allocating resources across organizations.

Through this interactive one-day group training session, participants learn the OCM foundation and the new Joint Business Planning process, allowing immediate application of both in day-to-day interactions with key channel partners.

Learn how this new thinking and set of tools can change how to approach and manage key account business, and for operators, how to better manage supplier partners.


Mar 05

Chain Operators EXchange (COEX)

The IFMA Chain Operators EXchange (COEX) enables chain operators to take advantage of business building insights and create personal connections with leading manufacturers. With dozens of high-profile operators on the planning committee, the program truly is created "by operators, for operators."