Distributor of the Future Presentation

Posted by IFMA

Tagged in Foodservice Industry Research Industry Research Marketing & Sales Leaders Forum Strategic Issues Series

This presentation created by The Hale Group and presented at the IFMA Strategic Issues Series meeting June 19, 2012, provides a foundation of what will be presented by Bill Hale at the Marketing & Sales Leader's Forum "Distributor of the Future" presentation August 8, 2012.

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Mar 05

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Insights on consumer "eater types" allow manufacturers to drive consumer demand

Possessing a deep understanding of the consumer and how manufacturers can best collaborate with operators will be key to the future success of foodservice. This topic was explored at a 2013 IFMA Strategic Issues Series forum and is the focus of a whitepaper authored by The Hale Group and offered complimentary to IFMA members. 

Distributor of the Future Whitepaper

The distributor landscape is rapidly changing. As a valued IFMA Member, IFMA and The Hale Group are offering IFMA Manufacturer Members a complimentarywhitepaper on the topic to fuel you with knowledge of the likely evolution of the foodservice distributor and strategic implications for foodservice manufacturers.

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Download the White Paper: Meeting the Demands in Today's Supply Chain

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Independent restaurants represent one-third of broadline foodservice distribution dollars and their spending has increased year-over-year for the past two years. This growth has transpired despite independents competing against the marketing power of national and regional foodservice chains and losing total visits and unit counts during the recession. The message these trends convey is clear—that if chains are the backbone of the restaurant industry, then independent restaurants are the heart and it pays in the long run for manufacturers to maintain a long-term independent strategy. 

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