Supermarket Report Provides Insight Into a Growing Channel

Posted by IFMA July 09, 2013

Tagged in Discover Foodservice Channel Partners Foodservice Industry Research Foodservice Operators IFMA Manufacturer Members Industry Research Small/Midsized Business

The newest report from Datassential focuses on the supermarket channel. Based on interviews with over 2,000 consumers and 70 operators, this research is a comprehensive analysis of ALL areas of Supermarket Prepared Foods including visitation/traffic, menu offerings, purchasing habits, pricing and promotions, packaging and branding, venue and equipment and supplier relations. IFMA Members receive a special discount or bundle this report with the 2012 C-Store Report. for even more savings.

Here are some of the key findings:

  • Supermarket operators expect their prepared food departments to continue to grow in the next two years with the strongest growth expected for the hot counter, grab-and-go area and self-service bakery. Operators have been seeing growth and profitability across all dayparts and across many different menu items.  Consumers have been increasing how frequently they purchase grocery store prepared foods with over one-third buying prepared foods more often. Heavy prepared food/beverage buyers are buying even more often than shoppers overall with 61% buying prepared items more often.
  • 78% of operators are looking to drive traffic during off-peak times and snacking is an area that all foodservice segments are paying attention to.  Consumers are interested in snacking items from supermarket prepared food departments, but they are not seeing offerings that appeal. The obvious opportunity is to help your supermarket customers realize they need to offer smaller or hand-held portion sizes and use dollar or special snack menus during non-peak times.

Hungry for more? Login for more highlights, or purchase the full report now.

 

Login To Gain Access To This Content
Aug 07

Marketing & Sales Leaders Forum

The annual IFMA Marketing & Sales Leaders Forum focuses on marketing and sales collaboration, providing these professionals the means to apply actionable insights and best practices to work together to improve both strategic planning and go-to-market execution. 

The program serves to unravel the complexities of the foodservice landscape, delivering powerful insights into the consumer, operator and distributor communities, as well as communicating how to best utilize the available tools for improved collaboration and tactical go-to-market execution. 

Trends in Specialty Beverages

Specialty beverages are moving through the menu adoption cycle faster than ever as more and more new items are introduced into the foodservice marketplace. At a July 2013 Chain Operator Forum, these trends were presented and discussed in an open forum with leading chain operators and foodservice manufacturers.

Making Sense Out of the Complexities of Foodservice

Doug Brooks, former CEO of Brinker (Chili's and Maggiano's), described several key foodservice industry trends and discussed how operators can respond to these trends at Chain Operators Exchange, COEX. In this environment of marketplace mayhem, the challenge for restaurants is to adapt and improve without losing sight of their brand's core values.

 

Industry-Wide Initiatives Changing the Face of Foodservice

Foodservice manufacturers, distributors, and operators have many mutual goals - above all to grow the industry by providing greater value to consumers. In an unprecedented presentation at Presidents Conference 2013, Larry Oberkfell, Dawn Sweeney, and Mark Allen took the stage together to evoke a call-to-action for the entire industry.

Is “fresh” a farce? New research provides fresh insights

Preliminary findings from new consumer research conducted by Datassential for IFMA's Consumer Planning Program members indicates that consumers are skeptical about the word "fresh" on the menu, and there are some requirements to use it in a compelling and convincing way.  

Discover ways to combat "Combo Meal" trend's sharp decline

Lunch and dinner combo meals purchases have been on the decline since 2007. This negative trend has resulted in average order size declines cutting into profit margins. NPD's latest report will give you the insight into what exactly is driving consumers away from combo meals and how it can be reversed.

Casual Dining's value pricing dilemma and how to regain momentum

With QSRs on the rise and many casual dining chains opting for a QSR approach, the focus on price point is more important than ever. As a foodservice manufacturer, you can support operators in their success with a keen eye for menu development, LTOs and more. Read on to find out how.

John Koncki from CKE Restaurants Gets May's SMB Call Fired Up

Every month, IFMA's Small & Midsized Business (SMB) community hosts a discussion with industry experts, trading partners or operator customers. In May, John Koncki, Director of R&D at CKE Restaurants, joined the SMB community call, discussing how small and midsized businesses can work with the restaurant chain.

John Koncki from CKE Restaurants to Join May's SMB Call

Every month, IFMA's Small & Midsized Business (SMB) community hosts a discussion with industry experts, trading partners or operator customers. John Koncki, Director of R&D at CKE Restaurants, will be joining the SMB community call and discussing how small and midsized businesses can work with the restaurant chain.

Collaboration Techniques for Menu Changes, Product Improvements and Reacting to Today’s Demanding Guests

No activity is more mission critical for restaurant operators than menu development. Poor attempts at menu development won't always mean the demise of a concept, and successful menus won't ensure business success, but the quality of menu development definitely affects a restaurant's success. 

Cleveland Research Identifies Movement in Grocery Foodservice Trend

Given the accelerated shift to perimeter departments within grocery and convenience stores, retailers are allocating more space and resources to grow profits from foodservice sales.  The opportunities for manufacturers to secure growth in this channel are prospering, hear more  from Jason Whitmer, President of Cleveland Research Company at Presidents Conference in November.