The Operator Collaboration Model and FSnavigator

Posted by IFMA February 14, 2014

Tagged in Discover Foodservice Industry Research Foodservice Operators Industry Research Presidents Conference

The foodservice industry has seen some challenging times. But a group of leading operators, manufacturers and industry experts have come together to create new frameworks and processes to better serve the consumer and improve industry wide collaboration. 

At Presidents Conference 2013, foodservice leaders and experts revealed the latest work being done to improve performance and efficiencies within the industry. IFMA Member Rick Kirkpatrick, vice president, Sweet Street Desserts, Ann Oka, senior vice president - supply management, Sodexo, Chris Martin, founder, Tibersoft and Arnie Schwartz, president of foodservice research, The NPD Group introduced two exciting initiatives: The Operator/Manufacturer Collaboration Model and FSnavigator.

Operator/Manufacturer Collaboration Model: In an effort to create consumer demand in foodservice, a committee is working to establish a common language for operators and suppliers, including common metrics, tools and processes. 

Wouldn't it be great if after [an operator] met with supplier A, supplier B walks in and is speaking the same language?" - Ann Oka

FSnavigator™: The foodservice industry's equivalent of grocery's IRI and Nielsen reports. FSnavigator is a consumer/operator insight online portal that will enable improved planning and execution for all supply chain partners. At its core are 1.3 million operator locations, with qualified and quantified data built around them.

"This portal will provide easy access and be the one place to go for easy, consolidated [foodservice] insights." - Chris Martin

The session is covered in the executive summary, "The Operator Collaboration Model and FSnavigator".   


  • A common framework can improve the effectiveness of foodservice relationships.
  • FSnavigator will provide rich, reliable data in an easy-to-use format will aid in activation.

Login to view "The Operator Collaboration Model and FSnavigator." This summary and all others in the series are exclusively available to IFMA members. Contact to discover more benefits of being an IFMA member.

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Other Executive Summaries from Presidents Conference 2013:

Bottom Line Branding™: Creating Demand and Driving Profitable Sales in Today's Changing World

Industry-Wide Initiatives Changing The Face Of Foodservice

Jack Li On "The New Foodservice Landscape"

Do You Have WIIFW Partnerships With Your Suppliers?

Noble Logo 2013

 About the Presidents Conference Executive Summary Sponsor

Noble is a full-service food marketing agency that has provided thought leadership in the foodservice industry for five decades by understanding what makes people tick, grabbing their attention, piquing their appetites, and tugging at their heart strings-at home and away-with insight driven ideas that connect. For more information, visit Noble's website.

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Dec 07

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