Learnings From The 2013 Marketing & Sales Leaders Forum

Posted by IFMA March 19, 2014

Tagged in Foodservice Category Management (FCM) Foodservice Industry Research IFMA Manufacturer Members Industry Research Marketing & Sales Leaders Forum Operator Collaboration Model

IFMA's annual Marketing & Sales Leaders Forum connected foodservice marketing, sales, division management and insights professionals with renowned experts who addressed ways to improve internal and external collaboration to drive success - and much more. The event was hosted by PepsiCo Foodservice at Frito-Lay Worldwide Headquarters in Plano, Texas, the conference was packed with insights and best practices for execution. Check out the highlights in this informative presentation. Topics discussed include:

  • State of the foodservice industry
  • LTO overview
  • Menu adoption cycle
  • Foodservice 2020 review and update
  • Foodservice distributer evaluation
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Mar 05

Chain Operators EXchange (COEX)

The IFMA Chain Operators EXchange (COEX) enables chain operators to take advantage of business building insights and create personal connections with leading manufacturers. With dozens of high-profile operators on the planning committee, the program truly is created "by operators, for operators."

Industry-Wide Initiatives Changing the Face of Foodservice

Foodservice manufacturers, distributors, and operators have many mutual goals - above all to grow the industry by providing greater value to consumers. In an unprecedented presentation at Presidents Conference 2013, Larry Oberkfell, Dawn Sweeney, and Mark Allen took the stage together to evoke a call-to-action for the entire industry.

6 Impending Changes in Foodservice

The foodservice industry is maturing and the industry struc­ture is changing. Consumers now hold more power. There is industry consoli­dation and significant increases in aggregated purchasing by operators. Distributor profitability will increasingly be tied to supply chain efficiency. How will manufacturers and industry partners need to evolve to profit in 2020? Read the Marketing & Sales Leaders Forum executive summary to find out.

Supermarket Report Provides Insight Into a Growing Channel

Datassential's newest segment report gives an in-depth analysis of Supermarket Prepared Foods, including who their patrons are, their offerings, what they want from suppliers and much more. Increase your understanding of the supermarket segment and how to grow in it with this hot-off-the-press report.  

How will changing demographics impact foodservice?

Get inside the heads of industry power players from Rich Products, Sodexo, Gordon Food Service and more. A group of foodservice leaders examined the changes influencing the foodservice business model and relationships with trading partners. Find out what they had to say.

Distributor of the Future Presentation

This presentation created by The Hale Group and presented at the IFMA Strategic Issues Series meeting June 19, 2012, provides a foundation of what will be presented by Bill Hale at the Marketing & Sales Leader's Forum "Distributor of the Future" presentation August 8, 2012.

Updated 2016/2017 Foodservice Landscape & Insights Library Now Available

Updated annually and unveiled at the Marketing & Sales Leaders Forum, the IFMA Foodservice Landscape and Insights Library are comprehensive resources to aid in your planning that are prepared through a collaborative and transparent effort by Datassential and The NPD Group. These updated resources are now available for IFMA members. 

Serving Independent Restaurants Puts Manufacturers at the Heart of the Foodservice Industry

Independent restaurants represent one-third of broadline foodservice distribution dollars and their spending has increased year-over-year for the past two years. This growth has transpired despite independents competing against the marketing power of national and regional foodservice chains and losing total visits and unit counts during the recession. The message these trends convey is clear—that if chains are the backbone of the restaurant industry, then independent restaurants are the heart and it pays in the long run for manufacturers to maintain a long-term independent strategy. 

Does Your Distribution Strategy Include Cash & Carry?

What should members consider when creating a distribution strategy?  What role could Cash & Carry play?  This was the focus of the most recent Strategic Issues Series: "Framework for a Distribution Strategy."  Under this umbrella, there was a deep dive into "Opportunities in Cash & Carry," with special guest Clark Pager from Restaurant Depot.

Marketing & Sales Leaders Forum: Expert Lineup Announced

Expert lineup announced. If you are a marketing and sales professional interested in new collaboration methods, fresh data and insights and best practices, bring your team to the Marketing & Sales Leaders Forum!

Best Practices Sales & Marketing Organizations Should Adopt

What best practices should sales & marketing organizations adopt, where do you find them and how do you execute? At the 2014 Marketing & Sales Leaders Forum, sales and marketing professionals from top foodservice organiztions will convene to discover, discuss, and learn how to implement these best practices.