Learn how to enhance the value of the foodservice consumer's choice

Posted by IFMA April 17, 2014

Tagged in Connect Consumer Planning Program Discover Foodservice Channel Partners Foodservice Industry Research IFMA Manufacturer Members Industry Research Marketing & Sales Leaders Forum

You will not want to miss this year's edition of the conference past attendees have called "beyond excellent." At the 3rd annual Marketing & Sales Leaders Forum, foodservice marketing and sales pros will convene to discover new insights & best practices that drive planning & execution.

View an updated Foodservice Landscape presentation from Jack Li of Datassential, along with the annual industry update and the roll-out of the all new Insights Library. With presentations from The NPD Group, attendees will learn how to drive complexity out of foodservice and make the tough choices that need to be made.  It is no longer good enough to simply look at segments--occasions are the new focus along with eater types and what exactly motivates them to make the choices they do.

The latest in Foodservice Category Management will be revealed by a panel of manufacturers and distributors that have completed the training process, Full Plate™. Hear their feedback on the implementation and how it can improve your business as well.

In the end, it comes down to enhancing the value of the foodservice consumers choices. Multiple breakout sessions will include panel discussions on best practices in driving demand for both independent and chain operators and using insights to drive planning and execution.

2014 promises to be the most robust year yet! The event will be hosted on August 5-6 by Rich Products at their Worldwide Headquarters in Buffalo New York. 

Register Now!

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