Being a part of the foodservice industry means having a constant hunger for valuable insights into consumer behavior. Any information that gives us deeper understanding of what motivates our targets in their decision-making process is coveted and sought after. That's why we're so pleased to bring forth this executive summary from Jack Li's presentation at Presidents Conference 2013. As the managing director of Datassential, Jack knows a few things about what makes consumers tick. We're fortunate to count him as a true IF Maker.
Key takeaways from the summary:
- Understanding occasions is key
- Know your "eater types"
- Creating a new view of the foodservice industry
Login to view "The New Foodservice Landscape." This summary and all others in the series are exclusively available to IFMA members. Contact firstname.lastname@example.org to discover more benefits of being an IFMA member.
Other Executive Summaries from Presidents Conference 2013:
About the Presidents Conference Executive Summary Sponsor
Noble is a full-service food marketing agency that has provided thought leadership in the foodservice industry for five decades by understanding what makes people tick, grabbing their attention, piquing their appetites, and tugging at their heart strings-at home and away-with insight driven ideas that connect. For more information, visit Noble's website.