Is “fresh” a farce? New research provides fresh insights

Posted by IFMA October 11, 2013

Tagged in Consumer Planning Program Discover Foodservice Industry Research Industry Research

For the second year, IFMA's Consumer Planning Program members are delving into the minds of consumers to determine what motivates them to choose a foodservice venue, and once there, what drives them to order a specific menu item. Only through understanding how consumers use foodservice can we effectively collaborate with our operator customers to drive demand. 

Although the research covers a wide variety of topics, one of great interest was the use of "fresh" on the menu. Datassential's research shows that 87% of restaurants today use the word "fresh" and that because of its commonality; it is losing its relevancy to consumers. Consumers named some absolute requirements for the use of "fresh" on the menu. Take the poll and let us know what you think justifies the term "fresh".

Tell Us ...

Login to find out what consumers say the most important factors are when labeling a menu item "fresh".

Login To Gain Access To This Content
Nov 06

Presidents Conference

The IFMA Presidents Conference is the place “Where Leaders Meet.” The 54th annual premier top-to-top forum, co-hosted by the NRA and IFDA, brings together influential leaders of foodservice from the operator, manufacturer and distributor communities.

Discover ways to combat "Combo Meal" trend's sharp decline

Lunch and dinner combo meals purchases have been on the decline since 2007. This negative trend has resulted in average order size declines cutting into profit margins. NPD's latest report will give you the insight into what exactly is driving consumers away from combo meals and how it can be reversed.

Delivering more to the bottom line through Demographic Understanding

The foodservice marketplace is changing. The industry has lost 1.7 billion visits since the recession. Its heaviest users, Millennials, have cut back on visits, Boomers and older have increased visits, the multi-cultural population is changing and competition for the consumer tightening. With all of these changes afoot, the question is: should operators stay the course or shake things up?     

Does Your Distribution Strategy Include Cash & Carry?

What should members consider when creating a distribution strategy?  What role could Cash & Carry play?  This was the focus of the most recent Strategic Issues Series: "Framework for a Distribution Strategy."  Under this umbrella, there was a deep dive into "Opportunities in Cash & Carry," with special guest Clark Pager from Restaurant Depot.

The Operator Collaboration Model and FSnavigator

The foodservice industry has seen some challenging times. But a group of leading operators, manufacturers and industry experts have come together to create new frameworks and processes to better serve the consumer and improve industry wide collaboration.

Supermarket Report Provides Insight Into a Growing Channel

Datassential's newest segment report gives an in-depth analysis of Supermarket Prepared Foods, including who their patrons are, their offerings, what they want from suppliers and much more. Increase your understanding of the supermarket segment and how to grow in it with this hot-off-the-press report.  

Insights on consumer "eater types" allow manufacturers to drive consumer demand

Possessing a deep understanding of the consumer and how manufacturers can best collaborate with operators will be key to the future success of foodservice. This topic was explored at a 2013 IFMA Strategic Issues Series forum and is the focus of a whitepaper authored by The Hale Group and offered complimentary to IFMA members. 

Strategies for Restaurants to Grow in the Hourglass Economy

The American middle class traditionally powered consumer spending. But unyielding economic pressures have continued to shift purchasing power away from the middle, creating an hourglass economy, and there is very good reason to believe that this trend isn't likely to change anytime soon. 

Oberkfell shares perspective on GPOs and Foodservice in 2020

In October 2012, at the request of The Core Group (IFMA Associate Member), Larry Oberkfell, President and CEO, IFMA, attended a manufacturer partner meeting in Park City, Utah and moderated a business discussion as part of the gathering. Larry presented key insights on issues, such as GPOs and Foodservice 2020, which are affecting the entire industry.

Trends in Specialty Beverages

Specialty beverages are moving through the menu adoption cycle faster than ever as more and more new items are introduced into the foodservice marketplace. At a July 2013 Chain Operator Forum, these trends were presented and discussed in an open forum with leading chain operators and foodservice manufacturers.

Datassential's New C-Store Report

Convenience Store Foodservice is booming and C-Store operators are more motivated than ever to develop full-fledged foodservice programs to rival QSRs and fast-casual restaurants. Datassential's latest report, Foodservice Strategies: C-Stores, offers insight into this hot trend: where it's been, where it's headed, and how it's going to get there.