Foodservice manufacturers, distributors, and operators have many mutual goals - above all to grow the industry by providing greater value to consumers.
In an unprecedented presentation at Presidents Conference 2013, presidents/CEOs Larry Oberkfell (IFMA), Dawn Sweeney (The National Restaurant Association), and Mark Allen (International Foodservice Distributors Association) came together to evoke a call-to-action for the entire industry.
"Isn't it time we all come together to focus on the consumer?" Oberkfell said. "Manufacturers and distributors need to focus their resources together on supporting the operator and increasing the value of foodservice choice."
The session is covered in the executive summary, "Industry-Wide Initiatives Changing the Face of Foodservice".
- Foodservice manufacturers, distributors, and operators face common circumstances and a common competitor, and serve a common customer.
- Foodservice needs to reduce complexity and adopt best practices.
- Foodservice needs to level the playing field through a common language, standards, data, and insights.
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