Industry-Wide Initiatives Changing the Face of Foodservice

Posted by IFMA January 16, 2014

Tagged in Foodservice Distributors Foodservice Industry Research Foodservice Operators IFMA Manufacturer Members Industry Research Presidents Conference Sales / Supply Chain

Foodservice manufacturers, distributors, and operators have many mutual goals - above all to grow the industry by providing greater value to consumers. 

In an unprecedented presentation at Presidents Conference 2013, presidents/CEOs Larry Oberkfell (IFMA), Dawn Sweeney (The National Restaurant Association), and Mark Allen (International Foodservice Distributors Association) came together to evoke a call-to-action for the entire industry.

"Isn't it time we all come together to focus on the consumer?" Oberkfell said. "Manufacturers and distributors need to focus their resources together on supporting the operator and increasing the value of foodservice choice." 

The session is covered in the executive summary, "Industry-Wide Initiatives Changing the Face of Foodservice".


  • Foodservice manufacturers, distributors, and operators face common circumstances and a common competitor, and serve a common customer.
  • Foodservice needs to reduce complexity and adopt best practices.
  • Foodservice needs to level the playing field through a common language, standards, data, and insights.

Login to view "Industry-Wide Initiatives Changing the Face of Foodservice". This summary and all others in the series are exclusively available to IFMA members. Contact to discover more benefits of being an IFMA member.

2013PC-Industry -Wide Initiatives FINAL_Page _1

Other Executive Summaries from Presidents Conference 2013:

"Operator/Manufacturer Collaboration Model & FSnavigator"

About the Presidents Conference Executive Summary Sponsor
Noble is a full-service food marketing agency that has provided thought leadership in the foodservice industry for five decades by understanding what makes people tick, grabbing their attention, piquing their appetites, and tugging at their heart strings-at home and away-with insight driven ideas that connect. For more information, visit Noble's website.

Login To Gain Access To This Content
Nov 06

Presidents Conference

The IFMA Presidents Conference is the place “Where Leaders Meet.” The 54th annual premier top-to-top forum, co-hosted by the NRA and IFDA, brings together influential leaders of foodservice from the operator, manufacturer and distributor communities.

How will changing demographics impact foodservice?

Get inside the heads of industry power players from Rich Products, Sodexo, Gordon Food Service and more. A group of foodservice leaders examined the changes influencing the foodservice business model and relationships with trading partners. Find out what they had to say.

Sysco, Arby’s & other customers share challenges – Find out how they affect you

A star-studded cast of senior executives discussed the most critical issues that keep them up at night during the IFMA/IFDA Presidents Conference 2012. Bill Hale of The Hale Group moderated the conversations and has now summarized this customer insight as well as implications for foodservice manufacturers.

The Operator Collaboration Model and FSnavigator

The foodservice industry has seen some challenging times. But a group of leading operators, manufacturers and industry experts have come together to create new frameworks and processes to better serve the consumer and improve industry wide collaboration.

Supermarket Report Provides Insight Into a Growing Channel

Datassential's newest segment report gives an in-depth analysis of Supermarket Prepared Foods, including who their patrons are, their offerings, what they want from suppliers and much more. Increase your understanding of the supermarket segment and how to grow in it with this hot-off-the-press report.  

Operators on Driving Consumer Demand

Consumers have become more knowledgeable about the food they eat, and are increasingly interested in doing business with companies in all industries, including foodservice, who share their values and are part of their community. They also care a great deal about experiences and value. Therefore, creating demand in the future will still be about the basics of food, service, and cleanliness, but will increasingly be about experiences and choices.

Does Your Distribution Strategy Include Cash & Carry?

What should members consider when creating a distribution strategy?  What role could Cash & Carry play?  This was the focus of the most recent Strategic Issues Series: "Framework for a Distribution Strategy."  Under this umbrella, there was a deep dive into "Opportunities in Cash & Carry," with special guest Clark Pager from Restaurant Depot.

Making Sense Out of the Complexities of Foodservice

Doug Brooks, former CEO of Brinker (Chili's and Maggiano's), described several key foodservice industry trends and discussed how operators can respond to these trends at Chain Operators Exchange, COEX. In this environment of marketplace mayhem, the challenge for restaurants is to adapt and improve without losing sight of their brand's core values.


Learnings From The 2013 Marketing & Sales Leaders Forum

IFMA's annual Marketing & Sales Leaders Forum connected foodservice marketing, sales, division management and insights professionals with renowned experts who addressed ways to improve internal and external collaboration to drive success - and much more. The event was hosted by PepsiCo Foodservice at Frito-Lay Worldwide Headquarters in Plano, Texas, the conference was packed with insights and best practices for execution. Check out the highlights in this informative presentation. 

Jack Li On "The New Foodservice Landscape"

Being a part of the foodservice industry means having a constant hunger for valuable insights into consumer behavior. In this executive summary from Presidents Conference 2013, Datassential's Jack Li explains how understanding consumer "eater types" and dining occasions is changing our view of the foodservice landscape. 

“It’s not personal, it’s just business.”

It's a phrase you hear often in business dealings. Yet in today's rapidly evolving world, this mindset leads to rigid, us vs. them relationships that can't withstand a market that demands constant change and adaptation. At Presidents Conference 2013, Kate Vitasek, author of the book series Vested, took the audience deep into collaborative relationships to help them understand which types are appropriate for which relationship.