Foodservice Category Mangement: Industry Best Practices Update

Posted by IFMA

The category management business process of the future is here.  Created by industry stakeholders, this best-practices process for foodservice category management was unveiled to the industry at Presidents Conference 2013.  The process named "Full Plate TM" provides supply chain partners a step-by-step blueprint for achieving the collaboration they need to share data and insights and use those to drive aligned category strategies and tactics. We are pleased to bring forth this executive summary from The Partnering Group's Presentation as when adopted, the result will be better business performance for all. 

Key takeaways from the summary:

  • The process is strategic, collaborative and insight-driven
  • It drive productive analysis
  • It puts end-users--operators and consumers--at the heart of the strategies

2013PC-Foodservice Category Mgmt Preview1

Other Executive Summaries from Presidents Conference 2013:
Operator/Manufacturer Collaboration Model & FSNavigator
Industry-Wide Initiatives Changing the Face of Foodservice
Jack Li On "The New Foodservice Landscape

About the Presidents Conference Executive Summary Sponsor
Noble is a full-service food marketing agency that has provided thought leadership in the foodservice industry for five decades by understanding what makes people tick, grabbing their attention, piquing their appetites, and tugging at their heart strings-at home and away-with insight driven ideas that connect. For more information, visit their website.

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Oct 12

Strategic Issues Series: Back To School

Back To School: A deep dive into the current K-12 segment and how the manufacturers are sure to get the passing grade. 

The Strategic Issues Series is a complimentary IFMA Manufacturer Members-only forum that focuses on issues that are top of mind for foodservice manufacturers. There is no additional cost to attend, as this event is included in the Member’s annual dues. From GPOs to The Distributor of the Future, the series brings to light critical challenges and how manufacturers can take advantage of them to create growth opportunities.