The category management business process of the future is here. Created by industry stakeholders, this best-practices process for foodservice category management was unveiled to the industry at Presidents Conference 2013. The process named "Full Plate TM" provides supply chain partners a step-by-step blueprint for achieving the collaboration they need to share data and insights and use those to drive aligned category strategies and tactics. We are pleased to bring forth this executive summary from The Partnering Group's Presentation as when adopted, the result will be better business performance for all.
Key takeaways from the summary:
- The process is strategic, collaborative and insight-driven
- It drive productive analysis
- It puts end-users--operators and consumers--at the heart of the strategies
Other Executive Summaries from Presidents Conference
Operator/Manufacturer Collaboration Model & FSNavigator
Industry-Wide Initiatives Changing the Face of Foodservice
Jack Li On "The New Foodservice Landscape
About the Presidents Conference Executive Summary
Noble is a full-service food marketing agency that has provided thought leadership in the foodservice industry for five decades by understanding what makes people tick, grabbing their attention, piquing their appetites, and tugging at their heart strings-at home and away-with insight driven ideas that connect. For more information, visit their website.