Marketing & Sales Leaders Forum 2013: Foodservice Category Management Executive Summary

Posted by IFMA November 12, 2013

Tagged in Discover Foodservice Category Management Marketing & Sales Leaders Forum

At Marketing & Sales Leaders Forum 2013, foodservice executives came together for in-depth discussions on ways marketing and sales professionals can better collaborate and to share insights and best practices.

A highlight of the forum was an interactive and enlightening panel moderated by Bill Hale, president of The Hale Group. Panelists included Jeff Schroeder, partner, The Partnering Group; Art Bell, partner, The Partnering Group; Annie Roberts, president, SupplyTrack®, The NPD Group; and Dave Jenkins, managing director of client solutions, Datassential. 

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Key takeaways include: 

  • A recognized standard exists for the cycle of category management.
  • Category management has not previously gained momentum in foodservice, but now likely will.
  • Category management is very different from strategic sourcing and SKU rationalization.
  • For category management to work collaboration is essential.

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