At Marketing & Sales Leaders Forum 2013, foodservice executives came together for in-depth discussions on ways marketing and sales professionals can better collaborate and to share insights and best practices.
A highlight of the forum was an interactive and enlightening
panel moderated by Bill Hale, president of The
Hale Group. Panelists included Jeff Schroeder, partner,
The Partnering Group; Art Bell, partner, The
Partnering Group; Annie Roberts, president,
SupplyTrack®, The NPD Group; and Dave Jenkins, managing director of
client solutions, Datassential.
In case you missed it, login to download the Category Management Executive Summary.
Key takeaways include:
- A recognized standard exists for the cycle of category management.
- Category
management has not previously gained momentum in foodservice, but
now likely will.
- Category management is very different from strategic sourcing and SKU rationalization.
- For category management to work collaboration is essential.
The Category Management Executive Summary is available for all IFMA members. Login to download and share it throughout your organization.
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