Delivering more to the bottom line through Demographic Understanding

Posted by Becki Krebs, NPD April 23, 2013

Tagged in COEX Consumer Planning Program Discover Foodservice Channel Partners Foodservice Industry Research Foodservice Operators Industry Research

At COEX 2013, Becki Krebs of The NPD Group, a leading global information company, discussed how the The foodservice marketplace is changing. The industry has lost 1.7 billion visits since the recession. Its heaviest users, Millennials, have cut back on visits, Boomers and older have increased visits, the multi-cultural population is changing, and competition for the consumer tightening. With all of these changes afoot, the question is: should operators stay the course or shake things up?    

Login to find out why multi-cultural and generational shifts matter to your foodservice business.

About COEX

IFMA's Chain Operators Exchange (COEX) enables chain operators to take advantage of business building insights and create personal connections with leading manufacturers. At COEX, IFMA members and operators have numerous ways to engage, whether during organized one-on-one meetings, entertaining events or roundtable discussions Click here to learn more about COEX.

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Chain Operators EXchange (COEX)

The IFMA Chain Operators EXchange (COEX) enables chain operators to take advantage of business building insights and create personal connections with leading manufacturers. With dozens of high-profile operators on the planning committee, the program truly is created "by operators, for operators."

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Driving Consumer Demand

The $683 billion restaurant industry is mature; however, there is unprecedented opportunity for innovation.

At COEX 2014, panelists from four fast-expanding chains illustrated,  there is tremendous potential for and reward from innovation.  All four entrepreneurs have tapped niches of consumer  demand to build distinctive, well-loved brands that  attract a loyal customer following. And all have prioritized  people, fostering enduring connections in unique ways.

Collaboration Techniques for Menu Changes, Product Improvements and Reacting to Today’s Demanding Guests

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Does Your Distribution Strategy Include Cash & Carry?

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