Insights on consumer "eater types" allow manufacturers to drive consumer demand

Posted by Bill Hale, President, The Hale Group May 31, 2013

Tagged in Discover Foodservice Industry Research Industry Research Strategic Issues Series

Bill Hale

Bill Hale, President of The Hale Group, led discussions at The International Foodservice Manufacturers Association's Strategic Issues Series, April 16, 2013 in Rosemont, Ill. Hale has extensive history of providing strategic counsel to various participants in the food system. 


Possessing a deep understanding of the consumer and how manufacturers can best collaborate with operators will be key to the future success of foodservice. This topic was explored during IFMA Strategic Issues Series session and is the focus of a whitepaper authored by The Hale Group and offered complimentary to IFMA members. 

Consumer visits to foodservice establishments began a sharp decline in 2008 and, though leveling off of late, remain far below 2008 levels. The real work that needs to be done in the foodservice industry is to develop a deep understanding of today's consumer and then, with these insights, develop best practices to work in collaboration with operators to increase the value of the consumers' foodservice experiences.

For more information, including the members-only complimentary whitepaper, please login. 


Other Strategic Issues Series Whitepapers

Market Coverage of the Future

Distributor of the Future

GPOs in Foodservice - Landscape & Growth Opportunities

Are you ready for Foodservice Category Management


About IFMA's Strategic Issues Series

The Strategic Issues Series is a complimentary IFMA manufacturer members-only forum that focuses on issues that are top of mind for foodservice manufacturers. From GPOs to The Distributor of the Future, the series brings to light critical issues and how to take advantage of the challenges.


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