A group of leading operators, manufacturers and industry experts have come together to create new frameworks and processes to better serve the consumer and improve industry wide collaboration.
At Presidents Conference 2013, foodservice leaders and experts revealed the latest work being done to improve performance and efficiencies within the industry. John Costello, President of Global Marketing and Innovation at Dunkin' Brands, shared six lessons he has learned about selling more in high-change environments.
"It is important for manufacturers to focus not just on selling products, but on understanding the strategy of operators, helping operators differentiate themselves, and helping them increase profitibality."
The session is covered in the executive summary, "Bottom Line Branding™: Creating Demand and Driving Profitable Sales in Today's Changing World."
- To sell more in such a rapidly changing foodservice environment, brand owners must understand what customers want/their challenges.
- To keep brands relevant and successful in such environment, Costello recommends 6 princeples learned for marketing application.
- Lastly, consider a long term approach surrounding innovation and team building.
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Other Executive Summaries from Presidents Conference 2013:
About the Presidents Conference Executive Summary Sponsor
Noble is a full-service food marketing agency that has provided thought leadership in the foodservice industry for five decades by understanding what makes people tick, grabbing their attention, piquing their appetites, and tugging at their heart strings-at home and away-with insight driven ideas that connect. For more information, visit Noble's website.