During the most recent IFMA Strategic Issues Series forum, 75 IFMA members met to gain insights and share perspective regarding one of the hottest topics in foodservice today: Category Management. Best practices surrounding the use of insights, collaboration between channel partners and effective activation were identified as critical areas of focus. The reality that category management is much more than SKU rationalization or strategic sourcing was also highlighted. As one attendee noted, "It is about driving demand…bringing all channel resources to bear on the operator in the co-creation of increased consumer demand."
The one-day forum began with insight into timely need for category management in foodservice. Following an in-depth look into the history and science/art of category management, attendees broke into work groups to discuss barriers to and solutions for effective foodservice category management.
To learn more, login to download the whitepaper (complimentary to IFMA Members) "Category management: Opportunities, Challenges & Solutions" which capsulizes the forum's proceeding, and register now for the IFMA/IFDA Presidents Conference where foodservice category management will be a key topic.
Other Strategic Issues Series Whitepapers
About IFMA's Strategic Issues Series
The Strategic Issues Series is a complimentary IFMA manufacturer members-only forum that focuses on issues that are top of mind for foodservice manufacturers. From GPOs to The Distributor of the Future, the series brings to light critical issues and how to take advantage of the challenges.