6 Impending Changes in Foodservice

Posted by IFMA October 16, 2013

Tagged in Foodservice Industry Research Industry Research Marketing & Sales Leaders Forum Strategic Issues Series

At Marketing & Sales Leaders Forum 2013, foodservice executives came together for in-depth discussions on ways marketing and sales professionals can better collaborate and to share insights and best practices.

Bill Hale, president of The Hale Group, delivered a key analysis of the foodservice industry and where its headed in 2020. In case you missed it, login to download the Foodservice 2020 Executive Summary.

Foodservice _2020_Executive _Summary COVER

Key findings include: 

  • The foodservice market has matured, with significant strategic implications for all foodservice players: operators, distributors, and manufacturers.
  • The focus of consumers on value and convenience is leading to a "blurring of channels."
  • Consolidation of operator purchasing will continue.
  • The distribution landscape has changed, to the advantage of large broadline distributors and alternative format specialists.
  • Foodservice distributors are facing challenges to their basic business model, and will have to adapt to survive.
  • Foodservice manufacturers face a set of strategic imperatives.

The Foodservice 2020 Executive Summary is available for all IFMA members. Login to download and share it throughout your organization.

Download another executive summary from Marketing & Sales Leaders Forum:

Login To Gain Access To This Content

Post MSLF Webinar: Blurring Lines in C-Stores

QSR Operators not only have to worry about Grocery Stores as competition for customers. Convenience Stores continue to grow as a threat to restaurants as more chains are implementing enhanced prepared food and beverage programs, which appeal to a broader base of customers than ever before. 

Updated 2016/2017 Foodservice Landscape & Insights Library Now Available

Updated annually and unveiled at the Marketing & Sales Leaders Forum, the IFMA Foodservice Landscape and Insights Library are comprehensive resources to aid in your planning that are prepared through a collaborative and transparent effort by Datassential and The NPD Group. These updated resources are now available for IFMA members. 

Download the White Paper: Meeting the Demands in Today's Supply Chain

IFMA began its 2016 Strategic Issues Series (SIS) with its session titled “Meeting the Demands in Today’s Supply Chain.” The session, held in April in Chicago, focused on how third-party supply chain options are becoming more prevalent in today’s foodservice landscape. Maryanne Rose, founder and CEO of SpenDifference, presented “Outsourcing the Supply Chain in the Foodservice Industry,” setting the foundation with key insights outlining the rise of third-party supply chain options. Additionally, Sherri Hager, VP of Client Solutions at SpenDifference, modera

Serving Independent Restaurants Puts Manufacturers at the Heart of the Foodservice Industry

Independent restaurants represent one-third of broadline foodservice distribution dollars and their spending has increased year-over-year for the past two years. This growth has transpired despite independents competing against the marketing power of national and regional foodservice chains and losing total visits and unit counts during the recession. The message these trends convey is clear—that if chains are the backbone of the restaurant industry, then independent restaurants are the heart and it pays in the long run for manufacturers to maintain a long-term independent strategy. 

Download the White Paper: Building Alternate Strategies in Distribution

Best Practices Sales & Marketing Organizations Should Adopt

What best practices should sales & marketing organizations adopt, where do you find them and how do you execute? At the 2014 Marketing & Sales Leaders Forum, sales and marketing professionals from top foodservice organiztions will convene to discover, discuss, and learn how to implement these best practices. 

Making Sense Out of the Complexities of Foodservice

Doug Brooks, former CEO of Brinker (Chili's and Maggiano's), described several key foodservice industry trends and discussed how operators can respond to these trends at Chain Operators Exchange, COEX. In this environment of marketplace mayhem, the challenge for restaurants is to adapt and improve without losing sight of their brand's core values.

 

Industry-Wide Initiatives Changing the Face of Foodservice

Foodservice manufacturers, distributors, and operators have many mutual goals - above all to grow the industry by providing greater value to consumers. In an unprecedented presentation at Presidents Conference 2013, Larry Oberkfell, Dawn Sweeney, and Mark Allen took the stage together to evoke a call-to-action for the entire industry.

Is “fresh” a farce? New research provides fresh insights

Preliminary findings from new consumer research conducted by Datassential for IFMA's Consumer Planning Program members indicates that consumers are skeptical about the word "fresh" on the menu, and there are some requirements to use it in a compelling and convincing way.  

Reading Consumers’ Minds – How Occasions Drive Foodservice Demand

At the 2013 Marketing & Sales Leaders ForumDatassential's Jack Li presented all new information on why consumer occasions are such an important piece of the puzzle when manufacturers execute with their operator customers.