2011 Forecast & Outlook Seminar Proceedings

Posted by IFMA

Tagged in Discover Foodservice Industry Research Industry Research

IFMA's Foodservice Forecast & Outlook Proceedings provides you the hard hitting data provided during the 2011 Forecast & Outlook Conference.

Proceedings include presentations (in .pdf and PowerPoint) from Technomic, the Cleveland Research Group, The Futures Company (formerly Yankelovich) and Foodmix Marketing Communications. Packed with compelling insights from the experts, you derive a clear understanding of the current industry situation, how the economy and volatile commodities are affecting the operator, as well as how to effectively use communication tactics to reach consumers. All critical issues that will help you unlock profitable and sustainable growth in 2012 and beyond.

Proceedings include presentations (in .pdf and PowerPoint) from Technomic, the Cleveland Research Group, The Futures Company (formerly Yankelovich) and Foodmix Marketing Communications. Packed with compelling insights from the experts, you derive a clear understanding of the current industry situation, how the economy and volatile commodities are affecting the operator, as well as how to effectively use communication tactics to reach consumers. All critical issues that will help you unlock profitable and sustainable growth in 2012 and beyond.

Also included is the 200-plus page "Data Digest," a comprehensive and handy reference that also includes a wealth of time series data, foodservice acronyms and glossary that you'll reference throughout the year.

Member $995
Non-Member $1,095
(2011 Seminar Attendee $195)

PDF Order Form

Login To Gain Access To This Content
Mar 05

Chain Operators EXchange (COEX)

The IFMA Chain Operators EXchange (COEX) enables chain operators to take advantage of business building insights and create personal connections with leading manufacturers. With dozens of high-profile operators on the planning committee, the program truly is created "by operators, for operators."

Does Your Distribution Strategy Include Cash & Carry?

What should members consider when creating a distribution strategy?  What role could Cash & Carry play?  This was the focus of the most recent Strategic Issues Series: "Framework for a Distribution Strategy."  Under this umbrella, there was a deep dive into "Opportunities in Cash & Carry," with special guest Clark Pager from Restaurant Depot.

The Operator Collaboration Model and FSnavigator

The foodservice industry has seen some challenging times. But a group of leading operators, manufacturers and industry experts have come together to create new frameworks and processes to better serve the consumer and improve industry wide collaboration.

Is “fresh” a farce? New research provides fresh insights

Preliminary findings from new consumer research conducted by Datassential for IFMA's Consumer Planning Program members indicates that consumers are skeptical about the word "fresh" on the menu, and there are some requirements to use it in a compelling and convincing way.  

Discover ways to combat "Combo Meal" trend's sharp decline

Lunch and dinner combo meals purchases have been on the decline since 2007. This negative trend has resulted in average order size declines cutting into profit margins. NPD's latest report will give you the insight into what exactly is driving consumers away from combo meals and how it can be reversed.

Supermarket Report Provides Insight Into a Growing Channel

Datassential's newest segment report gives an in-depth analysis of Supermarket Prepared Foods, including who their patrons are, their offerings, what they want from suppliers and much more. Increase your understanding of the supermarket segment and how to grow in it with this hot-off-the-press report.  

Insights on consumer "eater types" allow manufacturers to drive consumer demand

Possessing a deep understanding of the consumer and how manufacturers can best collaborate with operators will be key to the future success of foodservice. This topic was explored at a 2013 IFMA Strategic Issues Series forum and is the focus of a whitepaper authored by The Hale Group and offered complimentary to IFMA members. 

Delivering more to the bottom line through Demographic Understanding

The foodservice marketplace is changing. The industry has lost 1.7 billion visits since the recession. Its heaviest users, Millennials, have cut back on visits, Boomers and older have increased visits, the multi-cultural population is changing and competition for the consumer tightening. With all of these changes afoot, the question is: should operators stay the course or shake things up?     

Strategies for Restaurants to Grow in the Hourglass Economy

The American middle class traditionally powered consumer spending. But unyielding economic pressures have continued to shift purchasing power away from the middle, creating an hourglass economy, and there is very good reason to believe that this trend isn't likely to change anytime soon. 

Oberkfell shares perspective on GPOs and Foodservice in 2020

In October 2012, at the request of The Core Group (IFMA Associate Member), Larry Oberkfell, President and CEO, IFMA, attended a manufacturer partner meeting in Park City, Utah and moderated a business discussion as part of the gathering. Larry presented key insights on issues, such as GPOs and Foodservice 2020, which are affecting the entire industry.

Trends in Specialty Beverages

Specialty beverages are moving through the menu adoption cycle faster than ever as more and more new items are introduced into the foodservice marketplace. At a July 2013 Chain Operator Forum, these trends were presented and discussed in an open forum with leading chain operators and foodservice manufacturers.