Industry Research

IFMA provides a robust collection of resources for the foodservice industry. One of the benefits of being an IFMA member is the information at your fingertips. From food guidelines to new trends in consumer dining behavior, IFMA is your go-to source for industry information that helps you stay ahead. 



How Is Your Brand Being Talked About, Shared & Recommended Online?

Social media is playing an ever-increasing role in today's marketing. To help marketers understand where and how individuals are talking about their brands*, Zócalo Group created the Digital Footprint Analysis (DFA). It's a proprietary qualitative research tool that can provide you with an in-depth look at where and how your brand is talked about.

Sysco, Arby’s & other customers share challenges – Find out how they affect you

A star-studded cast of senior executives discussed the most critical issues that keep them up at night during the IFMA/IFDA Presidents Conference 2012. Bill Hale of The Hale Group moderated the conversations and has now summarized this customer insight as well as implications for foodservice manufacturers.

Business model transformation for foodservice

Business model innovations have reshaped entire industries and redistributed billions of dollars of value. In best-selling author Mark Johnson's enlightening presentation at Presidents Conference 2012, he shares insights that will help foodservice professionals develop the confidence to think about innovating their own business.

Delivering more to the bottom line through Demographic Understanding

The foodservice marketplace is changing. The industry has lost 1.7 billion visits since the recession. Its heaviest users, Millennials, have cut back on visits, Boomers and older have increased visits, the multi-cultural population is changing and competition for the consumer tightening. With all of these changes afoot, the question is: should operators stay the course or shake things up?     

Nov 06

Presidents Conference

The IFMA Presidents Conference is the place “Where Leaders Meet.” The 54th annual premier top-to-top forum, co-hosted by the NRA and IFDA, brings together influential leaders of foodservice from the operator, manufacturer and distributor communities.

Dec 08

Operator Collaboration Model—Joint Business Planning Training

The Operator Collaboration Model is the industry's go-to-market model to collaborate more effectively with your chain operator partners. The training provides a framework to classify and segment operator-supplier relationships, better allocating resources across organizations.

Through this interactive one-day group training session, participants learn the OCM foundation and the new Joint Business Planning process, allowing immediate application of both in day-to-day interactions with key channel partners.

Learn how this new thinking and set of tools can change how to approach and manage key account business, and for operators, how to better manage supplier partners.


Mar 05

Chain Operators EXchange (COEX)

The IFMA Chain Operators EXchange (COEX) enables chain operators to take advantage of business building insights and create personal connections with leading manufacturers. With dozens of high-profile operators on the planning committee, the program truly is created "by operators, for operators."