Industry Research

IFMA provides a robust collection of resources for the foodservice industry. One of the benefits of being an IFMA member is the information at your fingertips. From food guidelines to new trends in consumer dining behavior, IFMA is your go-to source for industry information that helps you stay ahead. 

DOWNLOAD THE 2016-2017 FOODSERVICE LANDSCAPE

LOGIN TO DOWNLOAD THE 2016-2017 INSIGHTS LIBRARY

DOWNLOAD THE 2017 Food Journey

Technomic Top 500 Chain Restaurant Report

Providing a comprehensive ranking, analysis and overview of the U.S. chain restaurant industry.

How Is Your Brand Being Talked About, Shared & Recommended Online?

Social media is playing an ever-increasing role in today's marketing. To help marketers understand where and how individuals are talking about their brands*, Zócalo Group created the Digital Footprint Analysis (DFA). It's a proprietary qualitative research tool that can provide you with an in-depth look at where and how your brand is talked about.

Sysco, Arby’s & other customers share challenges – Find out how they affect you

A star-studded cast of senior executives discussed the most critical issues that keep them up at night during the IFMA/IFDA Presidents Conference 2012. Bill Hale of The Hale Group moderated the conversations and has now summarized this customer insight as well as implications for foodservice manufacturers.

Business model transformation for foodservice

Business model innovations have reshaped entire industries and redistributed billions of dollars of value. In best-selling author Mark Johnson's enlightening presentation at Presidents Conference 2012, he shares insights that will help foodservice professionals develop the confidence to think about innovating their own business.

Delivering more to the bottom line through Demographic Understanding

The foodservice marketplace is changing. The industry has lost 1.7 billion visits since the recession. Its heaviest users, Millennials, have cut back on visits, Boomers and older have increased visits, the multi-cultural population is changing and competition for the consumer tightening. With all of these changes afoot, the question is: should operators stay the course or shake things up?     

Aug 08

Marketing & Sales Leaders Forum

The annual IFMA Marketing & Sales Leaders Forum focuses on marketing and sales collaboration, providing these professionals the means to apply actionable insights and best practices to work together to improve both strategic planning and go-to-market execution. 

The program serves to unravel the complexities of the foodservice landscape, delivering powerful insights into the consumer, operator and distributor communities, as well as communicating how to best utilize the available tools for improved collaboration and tactical go-to-market execution. 

Aug 30

Marketing & Sales Leaders Forum 2017: Post-Conference Webinar Series

Changing Foodservice Landscape

Take a deep-dive into the IFMA Foodservice Landscape and Insights Library, helping you further understand key dynamics and changes within the channel that will influence your go-to market planning and execution

Sep 06

Marketing & Sales Leaders Forum 2017: Post-Conference Webinar Series

How to Navigate the Complexity of a GPO

As group purchasing organizations expand into more markets and impact a larger percentage of large leverage operators (LLOs) and independents, manufacturers need to make choices. Gain a deeper understanding on the GPO “landscape” and how to engage with GPOs for desired outcomes.