Social media is playing an ever-increasing role in today's marketing. To help marketers understand where and how individuals are talking about their brands*, Zócalo Group created the Digital Footprint Analysis (DFA). It's a proprietary qualitative research tool that can provide you with an in-depth look at where and how your brand is talked about.
A star-studded cast of senior executives discussed the most critical issues that keep them up at night during the IFMA/IFDA Presidents Conference 2012. Bill Hale of The Hale Group moderated the conversations and has now summarized this customer insight as well as implications for foodservice manufacturers.
Business model innovations have reshaped entire industries and redistributed billions of dollars of value. In best-selling author Mark Johnson's enlightening presentation at Presidents Conference 2012, he shares insights that will help foodservice professionals develop the confidence to think about innovating their own business.
The foodservice marketplace is changing. The industry has lost 1.7 billion visits since the recession. Its heaviest users, Millennials, have cut back on visits, Boomers and older have increased visits, the multi-cultural population is changing and competition for the consumer tightening. With all of these changes afoot, the question is: should operators stay the course or shake things up?