Industry Research

IFMA provides a robust collection of resources for the foodservice industry. One of the benefits of being an IFMA member is the information at your fingertips. From food guidelines to new trends in consumer dining behavior, IFMA is your go-to source for industry information that helps you stay ahead. 

DOWNLOAD THE 2016-2017 FOODSERVICE LANDSCAPE

LOGIN TO DOWNLOAD THE 2016-2017 INSIGHTS LIBRARY

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Insights on consumer "eater types" allow manufacturers to drive consumer demand

Possessing a deep understanding of the consumer and how manufacturers can best collaborate with operators will be key to the future success of foodservice. This topic was explored at a 2013 IFMA Strategic Issues Series forum and is the focus of a whitepaper authored by The Hale Group and offered complimentary to IFMA members. 

Leading operators on innovation, sustainability and supplier relationships

Find out what leading foodservice operators had to say on innovation, sustainability and managing supplier relationships at COEX 2013.

Bennigan's, Del Taco & Zinga Frozen Yogurt on driving consumer traffic

Foodservice operators from across the country came together at COEX 2013 to discuss ways to drive new revenue at their foodservice establishments. Find out what their outlooks are on ways to bring in new customers.

Strategies for Restaurants to Grow in the Hourglass Economy

The American middle class traditionally powered consumer spending. But unyielding economic pressures have continued to shift purchasing power away from the middle, creating an hourglass economy, and there is very good reason to believe that this trend isn't likely to change anytime soon. 

Datassential's New C-Store Report

Convenience Store Foodservice is booming and C-Store operators are more motivated than ever to develop full-fledged foodservice programs to rival QSRs and fast-casual restaurants. Datassential's latest report, Foodservice Strategies: C-Stores, offers insight into this hot trend: where it's been, where it's headed, and how it's going to get there.

Aug 08

Marketing & Sales Leaders Forum

The annual IFMA Marketing & Sales Leaders Forum focuses on marketing and sales collaboration, providing these professionals the means to apply actionable insights and best practices to work together to improve both strategic planning and go-to-market execution. 

The program serves to unravel the complexities of the foodservice landscape, delivering powerful insights into the consumer, operator and distributor communities, as well as communicating how to best utilize the available tools for improved collaboration and tactical go-to-market execution. 

Aug 30

Marketing & Sales Leaders Forum 2017: Post-Conference Webinar Series

Changing Foodservice Landscape

Take a deep-dive into the IFMA Foodservice Landscape and Insights Library, helping you further understand key dynamics and changes within the channel that will influence your go-to market planning and execution

Sep 06

Marketing & Sales Leaders Forum 2017: Post-Conference Webinar Series

How to Navigate the Complexity of a GPO

As group purchasing organizations expand into more markets and impact a larger percentage of large leverage operators (LLOs) and independents, manufacturers need to make choices. Gain a deeper understanding on the GPO “landscape” and how to engage with GPOs for desired outcomes.