Industry Research

IFMA provides a robust collection of resources for the foodservice industry. One of the benefits of being an IFMA member is the information at your fingertips. From food guidelines to new trends in consumer dining behavior, IFMA is your go-to source for industry information that helps you stay ahead. 

DOWNLOAD THE 2016-2017 FOODSERVICE LANDSCAPE

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Jack Li On "The New Foodservice Landscape"

Being a part of the foodservice industry means having a constant hunger for valuable insights into consumer behavior. In this executive summary from Presidents Conference 2013, Datassential's Jack Li explains how understanding consumer "eater types" and dining occasions is changing our view of the foodservice landscape. 

The Operator Collaboration Model and FSnavigator

The foodservice industry has seen some challenging times. But a group of leading operators, manufacturers and industry experts have come together to create new frameworks and processes to better serve the consumer and improve industry wide collaboration.

Industry-Wide Initiatives Changing the Face of Foodservice

Foodservice manufacturers, distributors, and operators have many mutual goals - above all to grow the industry by providing greater value to consumers. In an unprecedented presentation at Presidents Conference 2013, Larry Oberkfell, Dawn Sweeney, and Mark Allen took the stage together to evoke a call-to-action for the entire industry.

6 Impending Changes in Foodservice

The foodservice industry is maturing and the industry struc­ture is changing. Consumers now hold more power. There is industry consoli­dation and significant increases in aggregated purchasing by operators. Distributor profitability will increasingly be tied to supply chain efficiency. How will manufacturers and industry partners need to evolve to profit in 2020? Read the Marketing & Sales Leaders Forum executive summary to find out.

Is “fresh” a farce? New research provides fresh insights

Preliminary findings from new consumer research conducted by Datassential for IFMA's Consumer Planning Program members indicates that consumers are skeptical about the word "fresh" on the menu, and there are some requirements to use it in a compelling and convincing way.  

Aug 08

Marketing & Sales Leaders Forum

The annual IFMA Marketing & Sales Leaders Forum focuses on marketing and sales collaboration, providing these professionals the means to apply actionable insights and best practices to work together to improve both strategic planning and go-to-market execution. 

The program serves to unravel the complexities of the foodservice landscape, delivering powerful insights into the consumer, operator and distributor communities, as well as communicating how to best utilize the available tools for improved collaboration and tactical go-to-market execution. 

Aug 30

Marketing & Sales Leaders Forum 2017: Post-Conference Webinar Series

Changing Foodservice Landscape

Take a deep-dive into the IFMA Foodservice Landscape and Insights Library, helping you further understand key dynamics and changes within the channel that will influence your go-to market planning and execution

Sep 06

Marketing & Sales Leaders Forum 2017: Post-Conference Webinar Series

How to Navigate the Complexity of a GPO

As group purchasing organizations expand into more markets and impact a larger percentage of large leverage operators (LLOs) and independents, manufacturers need to make choices. Gain a deeper understanding on the GPO “landscape” and how to engage with GPOs for desired outcomes.