Being a part of the foodservice industry means having a constant hunger for valuable insights into consumer behavior. In this executive summary from Presidents Conference 2013, Datassential's Jack Li explains how understanding consumer "eater types" and dining occasions is changing our view of the foodservice landscape.
The foodservice industry has seen some challenging times. But a group of leading operators, manufacturers and industry experts have come together to create new frameworks and processes to better serve the consumer and improve industry wide collaboration.
Foodservice manufacturers, distributors, and operators have many mutual goals - above all to grow the industry by providing greater value to consumers. In an unprecedented presentation at Presidents Conference 2013, Larry Oberkfell, Dawn Sweeney, and Mark Allen took the stage together to evoke a call-to-action for the entire industry.
The foodservice industry is maturing and the industry structure is changing. Consumers now hold more power. There is industry consolidation and significant increases in aggregated purchasing by operators. Distributor profitability will increasingly be tied to supply chain efficiency. How will manufacturers and industry partners need to evolve to profit in 2020? Read the Marketing & Sales Leaders Forum executive summary to find out.
Preliminary findings from new consumer research conducted by Datassential for IFMA's Consumer Planning Program members indicates that consumers are skeptical about the word "fresh" on the menu, and there are some requirements to use it in a compelling and convincing way.