Foodservice manufacturers, distributors, and operators have many mutual goals - above all to grow the industry by providing greater value to consumers. In an unprecedented presentation at Presidents Conference 2013, Larry Oberkfell, Dawn Sweeney, and Mark Allen took the stage together to evoke a call-to-action for the entire industry.
The foodservice industry is maturing and the industry structure is changing. Consumers now hold more power. There is industry consolidation and significant increases in aggregated purchasing by operators. Distributor profitability will increasingly be tied to supply chain efficiency. How will manufacturers and industry partners need to evolve to profit in 2020? Read the Marketing & Sales Leaders Forum executive summary to find out.
Preliminary findings from new consumer research conducted by Datassential for IFMA's Consumer Planning Program members indicates that consumers are skeptical about the word "fresh" on the menu, and there are some requirements to use it in a compelling and convincing way.
Specialty beverages are moving through the menu adoption cycle faster than ever as more and more new items are introduced into the foodservice marketplace. At a July 2013 Chain Operator Forum, these trends were presented and discussed in an open forum with leading chain operators and foodservice manufacturers.
Lunch and dinner combo meals purchases have been on the decline since 2007. This negative trend has resulted in average order size declines cutting into profit margins. NPD's latest report will give you the insight into what exactly is driving consumers away from combo meals and how it can be reversed.