Industry Research

IFMA provides a robust collection of resources for the foodservice industry. One of the benefits of being an IFMA member is the information at your fingertips. From food guidelines to new trends in consumer dining behavior, IFMA is your go-to source for industry information that helps you stay ahead. 

DOWNLOAD THE 2016-2017 FOODSERVICE LANDSCAPE

LOGIN TO DOWNLOAD THE 2016-2017 INSIGHTS LIBRARY

DOWNLOAD THE 2017 Food Journey

Consumer Planning Program Protein & HMR 2.0

IFMA and Datassential's Jack Li present a series of webinars for 2015 CPP members who have access to the 2014 CPP report. The webinar series will cover all topics from the 2014 CPP report, including occasions, eater types, deep dives, and micro reports. This webinar focused on the Protein & HMR 2.0 Micro Reports.

Does Your Distribution Strategy Include Cash & Carry?

What should members consider when creating a distribution strategy?  What role could Cash & Carry play?  This was the focus of the most recent Strategic Issues Series: "Framework for a Distribution Strategy."  Under this umbrella, there was a deep dive into "Opportunities in Cash & Carry," with special guest Clark Pager from Restaurant Depot.

Making Sense Out of the Complexities of Foodservice

Doug Brooks, former CEO of Brinker (Chili's and Maggiano's), described several key foodservice industry trends and discussed how operators can respond to these trends at Chain Operators Exchange, COEX. In this environment of marketplace mayhem, the challenge for restaurants is to adapt and improve without losing sight of their brand's core values.

 

Bottom Line Branding™: Creating Demand and Driving Profitable Sales in Today’s Changing World

The Bottom Line Branding™: Creating Demand and Driving Profitable Sales in Today's Changing World is the fourth executive summary in a series of eight -- exclusive to IFMA and its members. Login to learn more and view the other executive summaries. 

Learn how to enhance the value of the foodservice consumer's choice

You will not want to miss this year's edition of the conference past attendees have called "beyond excellent."  At the 3rd annual Marketing & Sales Leaders Forum, foodservice marketing and sales pros will convene to discover new insights & best practices that drive planning & execution.

Aug 08

Marketing & Sales Leaders Forum

The annual IFMA Marketing & Sales Leaders Forum focuses on marketing and sales collaboration, providing these professionals the means to apply actionable insights and best practices to work together to improve both strategic planning and go-to-market execution. 

The program serves to unravel the complexities of the foodservice landscape, delivering powerful insights into the consumer, operator and distributor communities, as well as communicating how to best utilize the available tools for improved collaboration and tactical go-to-market execution. 

Aug 30

Marketing & Sales Leaders Forum 2017: Post-Conference Webinar Series

Changing Foodservice Landscape

Take a deep-dive into the IFMA Foodservice Landscape and Insights Library, helping you further understand key dynamics and changes within the channel that will influence your go-to market planning and execution

Sep 06

Marketing & Sales Leaders Forum 2017: Post-Conference Webinar Series

How to Navigate the Complexity of a GPO

As group purchasing organizations expand into more markets and impact a larger percentage of large leverage operators (LLOs) and independents, manufacturers need to make choices. Gain a deeper understanding on the GPO “landscape” and how to engage with GPOs for desired outcomes.