IFMA and Datassential's Jack Li present a series of webinars for 2015 CPP members who have access to the 2014 CPP report. The webinar series will cover all topics from the 2014 CPP report, including occasions, eater types, deep dives, and micro reports. This webinar focused on the Protein & HMR 2.0 Micro Reports.
What should members consider when creating a distribution strategy? What role could Cash & Carry play? This was the focus of the most recent Strategic Issues Series: "Framework for a Distribution Strategy." Under this umbrella, there was a deep dive into "Opportunities in Cash & Carry," with special guest Clark Pager from Restaurant Depot.
Doug Brooks, former CEO of Brinker (Chili's and Maggiano's), described several key foodservice industry trends and discussed how operators can respond to these trends at Chain Operators Exchange, COEX. In this environment of marketplace mayhem, the challenge for restaurants is to adapt and improve without losing sight of their brand's core values.
The Bottom Line Branding™: Creating Demand and Driving Profitable Sales in Today's Changing World is the fourth executive summary in a series of eight -- exclusive to IFMA and its members. Login to learn more and view the other executive summaries.
You will not want to miss this year's edition of the conference past attendees have called "beyond excellent." At the 3rd annual Marketing & Sales Leaders Forum, foodservice marketing and sales pros will convene to discover new insights & best practices that drive planning & execution.