Industry Research

IFMA provides a robust collection of resources for the foodservice industry. One of the benefits of being an IFMA member is the information at your fingertips. From food guidelines to new trends in consumer dining behavior, IFMA is your go-to source for industry information that helps you stay ahead. 

DOWNLOAD THE 2017-2018 FOODSERVICE LANDSCAPE

LOGIN TO DOWNLOAD THE 2017-2018 INSIGHTS LIBRARY

DOWNLOAD THE 2017 Food Journey

Purchase The Gen Z Study

Learn about the IFMA Foodservice Landscape [webinar]

Did you miss the Landscape Webinar? Listen to IFMA, Datassential and The NPD Group provide an overview of the Foodservice Landscape – a complimentary resource featuring unit counts, behavioral patterns and growth projections – providing practitioners with a bird’s-eye view of each industry segment.

IFMA’s ROI Calculator to Help Members Achieve Zero-Based Budgeting

Zero-based budgeting is a trending practice first introduced in the 1970s that has very recently experienced a renaissance at numerous companies, both large and small. P&L professionals tasked with managing in a zero-based budgeting environment will be required to analyze the most efficient return on spending, from the bottom up, and truly understand how effective the spend will be. To assist P&L managers with this initiative, IFMA has developed a way to help quantify and qualify the value it brings to members and their respective companies.

Want to Better Understand Consumer Behavior and Dining Motivations?

Released this week, the new 2015/2016 Consumer Planning Program (CPP) Report uncovers eating behavior data from nearly 12,000 consumers across 17 critical topical areas. The Report, compiled in conjunction with Datassential, helps manufacturers address a void in insightful, reliable and current data available to the foodservice industry.

Consumer Planning Program Protein & HMR 2.0

IFMA and Datassential's Jack Li present a series of webinars for 2015 CPP members who have access to the 2014 CPP report. The webinar series will cover all topics from the 2014 CPP report, including occasions, eater types, deep dives, and micro reports. This webinar focused on the Protein & HMR 2.0 Micro Reports.

Making Sense Out of the Complexities of Foodservice

Doug Brooks, former CEO of Brinker (Chili's and Maggiano's), described several key foodservice industry trends and discussed how operators can respond to these trends at Chain Operators Exchange, COEX. In this environment of marketplace mayhem, the challenge for restaurants is to adapt and improve without losing sight of their brand's core values.

 

Aug 07

Marketing & Sales Leaders Forum

The annual IFMA Marketing & Sales Leaders Forum focuses on marketing and sales collaboration, providing these professionals the means to apply actionable insights and best practices to work together to improve both strategic planning and go-to-market execution. 

The program serves to unravel the complexities of the foodservice landscape, delivering powerful insights into the consumer, operator and distributor communities, as well as communicating how to best utilize the available tools for improved collaboration and tactical go-to-market execution. 

Nov 04

Presidents Conference

The IFMA Presidents Conference is the place “Where Leaders Meet.” The 56th annual premier top-to-top forum, co-hosted by the NRA and IFDA, brings together influential leaders of foodservice from the operator, manufacturer and distributor communities.