Industry Research

IFMA provides a robust collection of resources for the foodservice industry. One of the benefits of being an IFMA member is the information at your fingertips. From food guidelines to new trends in consumer dining behavior, IFMA is your go-to source for industry information that helps you stay ahead. 

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Serving Independent Restaurants Puts Manufacturers at the Heart of the Foodservice Industry

Independent restaurants represent one-third of broadline foodservice distribution dollars and their spending has increased year-over-year for the past two years. This growth has transpired despite independents competing against the marketing power of national and regional foodservice chains and losing total visits and unit counts during the recession. The message these trends convey is clear—that if chains are the backbone of the restaurant industry, then independent restaurants are the heart and it pays in the long run for manufacturers to maintain a long-term independent strategy. 

Learn about the IFMA Foodservice Landscape [webinar]

Did you miss the Landscape Webinar? Listen to IFMA, Datassential and The NPD Group provide an overview of the Foodservice Landscape – a complimentary resource featuring unit counts, behavioral patterns and growth projections – providing practitioners with a bird’s-eye view of each industry segment.

Between the Ears of the Evolving Foodservice Consumer

Consumers made 61 billion visits to restaurants and other foodservice outlets last year.  The top three reasons why consumers chose to make these visits — convenience, good location, and satisfying a taste or craving — are the same reasons why consumers have been dining away from home since the advent of foodservice.   

IFMA’s ROI Calculator to Help Members Achieve Zero-Based Budgeting

Zero-based budgeting is a trending practice first introduced in the 1970s that has very recently experienced a renaissance at numerous companies, both large and small. P&L professionals tasked with managing in a zero-based budgeting environment will be required to analyze the most efficient return on spending, from the bottom up, and truly understand how effective the spend will be. To assist P&L managers with this initiative, IFMA has developed a way to help quantify and qualify the value it brings to members and their respective companies.

Want to Better Understand Consumer Behavior and Dining Motivations?

Released this week, the new 2015/2016 Consumer Planning Program (CPP) Report uncovers eating behavior data from nearly 12,000 consumers across 17 critical topical areas. The Report, compiled in conjunction with Datassential, helps manufacturers address a void in insightful, reliable and current data available to the foodservice industry.

Aug 08

Marketing & Sales Leaders Forum

The annual IFMA Marketing & Sales Leaders Forum focuses on marketing and sales collaboration, providing these professionals the means to apply actionable insights and best practices to work together to improve both strategic planning and go-to-market execution. 

The program serves to unravel the complexities of the foodservice landscape, delivering powerful insights into the consumer, operator and distributor communities, as well as communicating how to best utilize the available tools for improved collaboration and tactical go-to-market execution. 

Oct 19

2017 October Foodservice Fundamentals

The foodservice industry is evolving. Get an updated understanding of how by attending the IFMA Foodservice Fundamentals™. This series is proven to help those new to foodservice by breaking down the complexities of the industry. This premier accelerated training program will highlight multiple topics including industry basics, trading partner dynamics, segment & channel nuances and consumer-based trends and insights.

Nov 05

Presidents Conference

The IFMA Presidents Conference is the place “Where Leaders Meet.” The 55th annual premier top-to-top forum, co-hosted by the NRA and IFDA, brings together influential leaders of foodservice from the operator, manufacturer and distributor communities.