Consumer Planning Program

The foodservice industry has limited data on how consumers make their decisions regarding food purchases away-from-home. The Consumer Planning Program (CPP) was formed, in partnership with Datassential, to delve deeper into the consumer mindset, to find out why consumers pick a foodservice venue, how those decisions are made and what manufacturers (and operators) can do to influence those decisions.

IFMA manufacturer members who are part of the Consumer Planning Program Committee have made financial contributions to support the initiative that drives topics of interest for the report. Read more about the benefits of becoming a member of the Consumer Planning Program.

Consumer Planning Program Satisfaction & Beyond Satisfaction [webinar]

IFMA and Datassential's Jack Li present a series of webinars for 2015 CPP members who have access to the 2014 CPP report. The webinar series will cover all topics from the 2014 CPP report, including occasions, eater types, deep dives, and micro reports. This webinar focused on the Satisfaction & Beyond Satisfaction Deep Dive Reports.

Consumer Planning Program Occasions & Eater Types Webinar

IFMA and Datassential's Jack Li present the first of a series of webinars for 2015 CPP members who have access to the 2014 CPP report. The webinar series covers all topics from the 2014 CPP report, including occasions, eater types, deep dives, and micro reports. This first webinar focused on the occasion and eater type models. 

Jun 12

Navy Foodservice Ashore Solutions Conference

This conference is for all on-shore military personnel, affiliates and foodservice professionals including 100+ military, Department of Defense (DOD) and 50 food manufacturers. The event makes up an eclectic group of industry personnel. 

May 20

Gold & Silver Plate Celebration

This Annual IFMA Gold & Silver Plate Awards event during NRA Week enables manufacturers to honor the nation's top operator talent. Annually, IFMA grants Silver Plate Awards in nine operator categories and honors one winner with the prestigious Gold Plate Award on the night of the celebration. This event affords the perfect opportunity to entertain operator customers. 

Jun 15

2017 June Foodservice Fundamentals

The foodservice industry is evolving. Get an updated understanding of how by attending the IFMA Foodservice Fundamentals™. This series is proven to help those new to foodservice by breaking down the complexities of the industry. This premier accelerated training program will highlight multiple topics including industry basics, trading partner dynamics, segment & channel nuances and consumer-based trends and insights.