This year, IFMA's Consumer Planning Program delivers big value by adding additional benefits along with relevant and actionable insights!
At the 2013 Marketing & Sales Leaders Forum, Datassential's Jack Li presented all new information on why consumer occasions are such an important piece of the puzzle when manufacturers execute with their operator customers.
The foodservice industry has little information on how consumers make their decisions regarding away-from-home food purchases. But the demand for this type of data is substantial. So too is the positive impact quality data can bring to overall industry growth. Read more to learn about solutions to this industry-wide challenge.
Leaders of IFMA, the NRA and IFDA delivered a SWOT analysis during their Foodservice "State of the Industry" Report, presented at the 2014 Presidents Conference. Their findings? The industry grew in 2014 and significant opportunities exist to increase consumer demand in 2015. Substantial savings opportunities can also be gained through more efficient supply chains this year. Learn how industry-wide collaboration is expected to continue contributing to increased foodservice sales and profitability in 2015.
IFMA and Datassential's Jack Li present a series of webinars for 2015 CPP members who have access to the 2014 CPP report. The webinar series will cover all topics from the 2014 CPP report, including occasions, eater types, deep dives, and micro reports. This webinar focused on the Last Minute Decisions & Eating Out of Dayparts Micro Reports.