Consumer Planning Program

The foodservice industry has limited data on how consumers make their decisions regarding food purchases away-from-home. The Consumer Planning Program (CPP) was formed, in partnership with Datassential, to delve deeper into the consumer mindset, to find out why consumers pick a foodservice venue, how those decisions are made and what manufacturers (and operators) can do to influence those decisions.

IFMA manufacturer members who are part of the Consumer Planning Program Committee have made financial contributions to support the initiative that drives topics of interest for the report. Read more about the benefits of becoming a member of the Consumer Planning Program.

Reading Consumers’ Minds – How Occasions Drive Foodservice Demand

At the 2013 Marketing & Sales Leaders ForumDatassential's Jack Li presented all new information on why consumer occasions are such an important piece of the puzzle when manufacturers execute with their operator customers.

IFMA’s Consumer Planning Program – More Insights, More Benefits!

This year, IFMA's Consumer Planning Program delivers big value by adding additional benefits along with relevant and actionable insights!  

Review of 2014 Foodservice "State of the Industry" Report

Leaders of IFMA, the NRA and IFDA delivered a SWOT analysis during their Foodservice "State of the Industry" Report, presented at the 2014 Presidents Conference. Their findings? The industry grew in 2014 and significant opportunities exist to increase consumer demand in 2015. Substantial savings opportunities can also be gained through more efficient supply chains this year. Learn how industry-wide collaboration is expected to continue contributing to increased foodservice sales and profitability in 2015.

Prepared Foods Coverage Details New View of Foodservice Consumer Eating Behaviors

The foodservice industry has little information on how consumers make their decisions regarding away-from-home food purchases. But the demand for this type of data is substantial. So too is the positive impact quality data can bring to overall industry growth. Read more to learn about solutions to this industry-wide challenge. 

Consumer Planning Program Last Minute Decisions & Eating Out of Dayparts [webinar]

IFMA and Datassential's Jack Li present a series of webinars for 2015 CPP members who have access to the 2014 CPP report. The webinar series will cover all topics from the 2014 CPP report, including occasions, eater types, deep dives, and micro reports. This webinar focused on the Last Minute Decisions & Eating Out of Dayparts Micro Reports.

Mar 05

Chain Operators EXchange (COEX)

The IFMA Chain Operators EXchange (COEX) enables chain operators to take advantage of business building insights and create personal connections with leading manufacturers. With dozens of high-profile operators on the planning committee, the program truly is created "by operators, for operators."

May 20

Gold & Silver Plate Celebration

This Annual IFMA Gold & Silver Plate Awards event during NRA Week enables manufacturers to honor the nation's top operator talent. Annually, IFMA grants Silver Plate Awards in nine operator categories and honors one winner with the prestigious Gold Plate Award on the night of the celebration. This event affords the perfect opportunity to entertain operator customers. 

Jun 12

Navy Foodservice Ashore Solutions Conference

This conference is for all on-shore military personnel, affiliates and foodservice professionals including 100+ military, Department of Defense (DOD) and 50 food manufacturers. The event makes up an eclectic group of industry personnel.