Do you know your foodservice occasions? Through the Consumer Planning Program (CPP), IFMA and Datassential have defined the 28 occasions that motivate consumer choice away-from-home; these occasions are the "why" behind the "what". Occasions impact both where people choose...
The $683 billion restaurant industry is mature; however, there is unprecedented opportunity for innovation.
At COEX 2014, panelists from four fast-expanding chains illustrated, there is tremendous potential for and reward from innovation. All four entrepreneurs have tapped niches of consumer demand to build distinctive, well-loved brands that attract a loyal customer following. And all have prioritized people, fostering enduring connections in unique ways.
Six in 10 workplace lunches are brought from home, with money, health and convenience being the core motivators for brown bagging. All of these factors can be addressed through smarter, better targeted foodservice solutions. IFMA's latest Consumer Planning Program (CPP) research delves into how foodservice can win back some of these dollars.
Bad experiences quickly turn consumers away; great ones keep them coming back. While it's no surprise that satisfaction and likelihood to return are correlated, what is notable is the degree to which this is true. IFMA's latest Consumer Planning Program Report explores how consumer satisfaction impacts business.
Despite wanting just 500-700 calories per meal, many people believe that today's fast food combo meals generally deliver the perfect amount of food. However, in reality, these combo meals often exceed 1,000 calories. IFMA's latest Consumer Planning Program (CPP) research finds there may be a gap in consumer expectations and what is currently being served.