Consumer Planning Program

The foodservice industry has limited data on how consumers make their decisions regarding food purchases away-from-home. The Consumer Planning Program (CPP) was formed, in partnership with Datassential, to delve deeper into the consumer mindset, to find out why consumers pick a foodservice venue, how those decisions are made and what manufacturers (and operators) can do to influence those decisions.

IFMA manufacturer members who are part of the Consumer Planning Program Committee have made financial contributions to support the initiative that drives topics of interest for the report. Read more about the benefits of becoming a member of the Consumer Planning Program.

28 Occasion Series: #16 Work Break

Do you know your foodservice occasions? Through the Consumer Planning Program (CPP), IFMA and Datassential have defined the 28  occasions that motivate consumer choice away-from-home; these  occasions are the "why" behind the "what".  Occasions impact both where people choose...

Driving Consumer Demand

The $683 billion restaurant industry is mature; however, there is unprecedented opportunity for innovation.

At COEX 2014, panelists from four fast-expanding chains illustrated,  there is tremendous potential for and reward from innovation.  All four entrepreneurs have tapped niches of consumer  demand to build distinctive, well-loved brands that  attract a loyal customer following. And all have prioritized  people, fostering enduring connections in unique ways.

Exploring the Opportunity to Combat Brown Bagging

Six in 10 workplace lunches are brought from home, with money, health and convenience being the core motivators for brown bagging. All of these factors can be addressed through smarter, better targeted foodservice solutions. IFMA's latest Consumer Planning Program (CPP) research delves into how foodservice can win back some of these dollars.

CPP Report Explains Why a Merely "Satisfied" Customer is Less Likely to Return

Bad experiences quickly turn consumers away; great ones keep them coming back. While it's no surprise that satisfaction and likelihood to return are correlated, what is notable is the degree to which this is true. IFMA's latest Consumer Planning Program Report explores how consumer satisfaction impacts business.

CPP Report Explores Growing Portion Sizes

Despite wanting just 500-700 calories per meal, many people believe that today's fast food combo meals generally deliver the perfect amount of food. However, in reality, these combo meals often exceed 1,000 calories. IFMA's latest Consumer Planning Program (CPP) research finds there may be a gap in consumer expectations and what is currently being served.

Aug 08

Marketing & Sales Leaders Forum

The annual IFMA Marketing & Sales Leaders Forum focuses on marketing and sales collaboration, providing these professionals the means to apply actionable insights and best practices to work together to improve both strategic planning and go-to-market execution. 

The program serves to unravel the complexities of the foodservice landscape, delivering powerful insights into the consumer, operator and distributor communities, as well as communicating how to best utilize the available tools for improved collaboration and tactical go-to-market execution. 

Aug 30

Marketing & Sales Leaders Forum 2017: Post-Conference Webinar Series

Changing Foodservice Landscape

Take a deep-dive into the IFMA Foodservice Landscape and Insights Library, helping you further understand key dynamics and changes within the channel that will influence your go-to market planning and execution

Sep 06

Marketing & Sales Leaders Forum 2017: Post-Conference Webinar Series

How to Navigate the Complexity of a GPO

As group purchasing organizations expand into more markets and impact a larger percentage of large leverage operators (LLOs) and independents, manufacturers need to make choices. Gain a deeper understanding on the GPO “landscape” and how to engage with GPOs for desired outcomes.