Consumer Planning Program

The foodservice industry has limited data on how consumers make their decisions regarding food purchases away-from-home. The Consumer Planning Program (CPP) was formed, in partnership with Datassential, to delve deeper into the consumer mindset, to find out why consumers pick a foodservice venue, how those decisions are made and what manufacturers (and operators) can do to influence those decisions.

IFMA manufacturer members who are part of the Consumer Planning Program Committee have made financial contributions to support the initiative that drives topics of interest for the report. Read more about the benefits of becoming a member of the Consumer Planning Program.

28 Occasion Series: #11 Morning Commute

The Consumer Planning Program (CPP) committee was formed, in partnership with Datassential, to delve deeper into the consumer mindset and find out: why consumers pick a foodservice venue, how those decisions are made and what manufacturers (and operators) can do to influence those decisions. 

We discovered something big . .

28 Occasion Series: #10 Special Occasion

The Consumer Planning Program (CPP) committee was formed, in partnership with Datassential, to delve deeper into the consumer mindset and find out: why consumers pick a foodservice venue, how those decisions are made and what manufacturers (and operators) can do to influence those decisions. 

We discovered something big . .

28 Occasion Series: #12 Hanging with Friends

The Consumer Planning Program (CPP) committee was formed, in partnership with Datassential, to delve deeper into the consumer mindset and find out: why consumers pick a foodservice venue, how those decisions are made and what manufacturers (and operators) can do to influence those decisions. 

We discovered something big . .

28 Occasion Series: #13 Social Gathering

The Consumer Planning Program (CPP) committee was formed, in partnership with Datassential, to delve deeper into the consumer mindset and find out: why consumers pick a foodservice venue, how those decisions are made and what manufacturers (and operators) can do to influence those decisions. 

We discovered something big . .

28 Occasion Series: #14 Running Errands

The Consumer Planning Program (CPP) committee was formed, in partnership with Datassential, to delve deeper into the consumer mindset and find out: why consumers pick a foodservice venue, how those decisions are made and what manufacturers (and operators) can do to influence those decisions. 

We discovered something big . .

Oct 12

Strategic Issues Series: Back To School

Back To School: A deep dive into the current K-12 segment and how the manufacturers are sure to get the passing grade. 

The Strategic Issues Series is a complimentary IFMA Manufacturer Members-only forum that focuses on issues that are top of mind for foodservice manufacturers. There is no additional cost to attend, as this event is included in the Member’s annual dues. From GPOs to The Distributor of the Future, the series brings to light critical challenges and how manufacturers can take advantage of them to create growth opportunities.

Sep 27

Marketing & Sales Leaders Forum 2017: Post-Conference Webinar Series

Best Practices in Marketing & Sales Collaboration: Roundtable Report-Out

An in-depth report-out from the interactive roundtable discussions at Marketing & Sales Leaders Forum. Four distinct areas of discussion, including: Innovation, Customer Support Management, Strategic Planning & Development, and CRM/Lead Generation. Learn more about the takeaways from each small group session. 

 

 

Oct 19

2017 October Foodservice Fundamentals

The foodservice industry is evolving. Get an updated understanding of how by attending the IFMA Foodservice Fundamentals™. This series is proven to help those new to foodservice by breaking down the complexities of the industry. This premier accelerated training program will highlight multiple topics including industry basics, trading partner dynamics, segment & channel nuances and consumer-based trends and insights.