The Consumer Planning Program is guided by IFMA members who join the Consumer Planning Program Committee. These professionals work directly with IFMA and Datassential to drive studies that are most relevant to the industry, as well as individual committee members themselves. The end result is a series of critical and current data you need right now to develop meaningful insights.
Six in 10 workplace lunches are brought from home, with money, health and convenience being the core motivators for brown bagging. All of these factors can be addressed through smarter, better targeted foodservice solutions. IFMA's latest Consumer Planning Program (CPP) research delves into how foodservice can win back some of these dollars.
Bad experiences quickly turn consumers away; great ones keep them coming back. While it's no surprise that satisfaction and likelihood to return are correlated, what is notable is the degree to which this is true. IFMA's latest Consumer Planning Program Report explores how consumer satisfaction impacts business.
Despite wanting just 500-700 calories per meal, many people believe that today's fast food combo meals generally deliver the perfect amount of food. However, in reality, these combo meals often exceed 1,000 calories. IFMA's latest Consumer Planning Program (CPP) research finds there may be a gap in consumer expectations and what is currently being served.
This year, IFMA's Consumer Planning Program delivers big value by adding additional benefits along with relevant and actionable insights!