Excerpt: Chapter 1 of CIE's Foodservice New Product Development Process: Performance Benchmarks

Posted by IFMA

Tagged in Center of Innovation Excellence New Product Development

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Aug 08

Marketing & Sales Leaders Forum

The annual IFMA Marketing & Sales Leaders Forum focuses on marketing and sales collaboration, providing these professionals the means to apply actionable insights and best practices to work together to improve both strategic planning and go-to-market execution. 

The program serves to unravel the complexities of the foodservice landscape, delivering powerful insights into the consumer, operator and distributor communities, as well as communicating how to best utilize the available tools for improved collaboration and tactical go-to-market execution. 

Webinar: Center of Innovation Excellence - Best Practices in Innovation

Ken Miller, Vice President and General Manager of Smucker Foodservice, and Michelle Jones, Executive Vice President Global Growth of Stage-Gate International, discussed the four best practices in New Product Development (NPD) discovered through IFMA's Center of Innovation Excellence.

Prepared Foods reviews Center of Innovation Excellence’s latest work

Top level findings on Best Practices in innovation process, based on most recent IFMA Center of Innovation Excellence whitepaper, revealed in Prepared Foods August edition.