The IFMA Presidents Conference is the place “Where Leaders Meet.” The 54th annual premier top-to-top forum, co-hosted by the NRA and IFDA, brings together influential leaders of foodservice from the operator, manufacturer and distributor communities.
Ken Miller, Vice President and General Manager of Smucker
Foodservice, and Michelle Jones, Executive Vice President Global
Growth of Stage-Gate International, discussed the four best
practices in New Product Development (NPD) discovered through
IFMA's Center of Innovation Excellence.
Insights-Driven Decision Making is paramount to overcoming a key challenge foodservice manufacturers face when they do not know how markets are trending, where their products are being used, and how their competitors are reacting. This is also a key area of focus for SupplyTrack, a revolutionary new product offered by The NPD Group, which helps bring big value to companies and the industry when combined with Foodservice Full Plate™ Category Management best practices