CIE: Phase 2 revealed - Phase 3 begins!

Posted by IFMA November 15, 2012

Tagged in Center of Innovation Excellence Innovation

IFMA's Center of Innovation Excellence (CIE) is featured in the November issue of Prepared Foods (a BNP Media publication). The article highlights findings from the first and second phase of CIE's work, and provides information on process, metrics and the positive effect collaboration has on new product development success. Also contained is a letter from Larry Oberkfell, President and CEO of IFMA, and three member profiles; Land O' Lakes, PepsiCo and Starbucks. 

We are currently recruiting for Phase 3 Founding Members (Manufacturers) and Contributing Partners (Operators) to be involved in Phase 3, interactive workshops focused on Best Practices. Members will not only receive a copy of all the information discovered thus far through the previous phases, but will be able to attend the workshop and participate actively in the learnings. Don't let this opportunity pass you by! 

Contact devon@ifmaworld.com for more information.

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Aug 08

Marketing & Sales Leaders Forum

The annual IFMA Marketing & Sales Leaders Forum focuses on marketing and sales collaboration, providing these professionals the means to apply actionable insights and best practices to work together to improve both strategic planning and go-to-market execution. 

The program serves to unravel the complexities of the foodservice landscape, delivering powerful insights into the consumer, operator and distributor communities, as well as communicating how to best utilize the available tools for improved collaboration and tactical go-to-market execution. 

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The Center of Innovation Excellence (CIE) Phase 3 Best Practice Workshop will take place February 5-6, 2013. IFMA Members Manufacturers will have an opportunity to work together with Stage-Gate International and chain operators on three new product development (NPD) process tools specific to the foodservice industry.

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