IFDA/IFMA Sales & Marketing Conference
Sales & Marketing
TIME IS RUNNING OUT
to register for the NEW IFMA/IFDA
Sales & Marketing Conference 
Whether you're a manufacturer or distributor, operator success is your success. In today's foodservice marketplace, the "new normal" of consumer attitudes toward spending makes it more important than ever that manufacturers and distributors find ways to drive operator prosperity and meet consumer needs. IFDA and IFMA have joined forces to create a powerful 2010 Sales & Marketing Conference, providing an important opportunity for joint dialogue between distributors and manufacturers on effectively meeting the operator's changing needs. The conference will explore the consumer and the "food choice," identify and develop industry sales and marketing best practices and tools, and share case studies of partnerships that drive success for operators. Attend this conference and you will come away with new ideas on working with trading partners to help operators succeed! Register by Mail or FaxRegister OnlineFull Conference Brochure Conference Attendee List
Agenda At A Glance
Sunday, July 11, Afternoon
Why We Are Here: The Consumer and the "Food Choice" - Today's consumers and how to impact their decisions.
Walk a Mile in My Shoes - Challenges and opportunities facing operators? from THEIR perspective.
Examining the Manufacturer & Distributor Relationship - Dr. Richard George of St. Joseph's University reveals insights from a study on the critical manufacturer-distributor relationship. The day concludes with round-table discussion!
Monday, July 12
Critical Tools to Reach Your Customer - A showcase of tools that will make a difference in your business including social media, food shows, and customer segmentation.
Never Fly Solo! Building Trust and Partnerships - Learn how to overcome obstacles, build trust, and break performance barriers with Air Force Fighter Pilot Lt. Col. Rob "Waldo" Waldman.
Success Stories in the Distributor-Manufacturer Relationship - Distributor and manufacturer trading partners take the stage in a tag-team format to share how they are working together to achieve profitable results.
Interactive Insights: Successful Relationships in Foodservice - Bill Hale leads an interactive discussion on what works - and what doesn't - in the distributor-manufacturer relationship.
Tuesday, July 13, Morning
Breakfast Session: Inside the Beltway - How current legislation will impact your business.
Benefits and Implications: Foodservice GS1 US Standards - What GS1 US Standards can do to improve the sales and marketing functions in foodservice.
How People Learn - Generations and Genders - Connecting with all your audiences to deliver a home-run message.
Supporting DSRs Supporting Customers - How to support "frontline" DSRs to promote operator prosperity.
How to Execute What You Have Learned - An interactive session with Dr. George on taking conference insights into action
Hotel & Conference Registration
June 16, 2010 is the cut-off date for hotel reservations at the reduced negotiated rate. Please note that the cut-off date does not guarantee that rooms will be available under the IFDA/IFMA room block until that date. Please make your reservations early! After June 16, rooms are at "space and rate as available" basis. While conference registration will be available up until the date of the conference, we strongly recommend that you register for the conference when you make your hotel reservation. Hotel Information
A "dazzling work of art on the river," the InterContinental Chicago O'Hare is the area's first hotel with its own art gallery featuring a full-time curator, monthly exhibitions, and the works of Chicago's most intriguing artists on display. The hotel also features live entertainment in the Montrose Theatre. InterContinental Chicago O'Hare
5300 N. River Road
Rosemont<.font>, IL 60013
Central Reservations: (800) 341-7949 Group Code: IFD
Direct Phone: (847) 544-5300
For online reservations at the InterContinental O'Hare, click here. Room Rate: $179.00 + 13% tax ? single/double occupancy
Cut-off date: Monday, June 16, 2010
Please make your rooming arrangements directly with the hotel. Make sure to identify yourself as attending the IFDA/IFMA Sales and Marketing Conference to receive the special negotiated rate.
Hotel Deposit and Cancellation
A credit card guarantee is required for all reservations. Cancellation is permitted before 12:00 noon on the day of arrival. Late cancellation or no show will result in one (1) night room and tax charge and cancellation fee. Please note: If your departure date changes and you check out early, a $179 early departure fee may be charged to your account. You must notify the hotel by time of check-in of plans for early departure to avoid this fee.
Travel InformationFrom the Airport
Chicago?s O'Hare Airport (ORD) is located just minutes from the InterContinental Chicago O'Hare and is approximately 11 miles west of downtown Chicago. Taxi service from O'Hare Airport is approximately $12.00 to the hotel.
American Airlines Discount Code Chicago
IFDA has partnered with American Airlines to provide attendees a 5% discount for travel to Chicago O?Hare (ORD) for the Sales & Marketing Conference in Chicago / Rosemont. The valid travel dates for this discount are three days prior through three days after the conference dates. The promotion code is 2470BF.
You can access American's fares and apply this discount by going to www.aa.com to book your flight. Place the Promotion Code in the promotion code box and your discount will be calculated automatically. This special discount is valid off any applicable published fares listed for American Airlines, American Eagle, and American Connection. You may also receive the discount when booking your flight by phone at (800) 433-1790. Please note there is a reservation service charge for all tickets issued by phone.
If Driving
Valet parking is available at a daily rate of $34 and self-parking is available at a daily rate of $22.
Complimentary Shuttle Bus Service
The InterContinental Chicago O'Hare provides complimentary shuttle buses that can be accessed at terminal 4 in O'Hare Airport. This area is called Bus/Shuttle Center, located between Terminals 1, 2, and 3. Follow signs in the Baggage Claim (Lower Level) areas of each Domestic Terminal to the nearest underground Pedestrian Walkway. Proceed to Elevator Centers 3 or 4 and press the Bus/Shuttle Center button. The shuttle runs approximately every 20 minutes from 6:00 a.m. to 11:00 p.m. Pick up is between Doors #1 and #2 at the Shuttle Center for domestic flights. The shuttle service includes drop off and pick up to and from the InterContinental Chicago O'Hare and O'Hare Airport. On your outbound trip, departure to the airport is a direct route and the driver will take you directly to your terminal.
Dress and Seasonal Considerations
The dress code for the IFDA/IFMA Sales and Marketing Conference is business casual. When packing, please keep in mind that the average July daytime high in Chicago is 84 degrees Fahrenheit and the average nighttime low is 67 degrees Fahrenheit.
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