As vice president of sales & marketing at Sweet Street Desserts and an active IFMA board member, Rick understands the value of making meaningful connections. Whether it is with foodservice leaders, fellow IFMA members or his customers, he relies on foodservice industry events and social media to build lasting relationships. Get to know him.
What are some of your career highlights?
As a region manager for Mars, Inc. I was assigned to Russia where I developed a foodservice strategy and implementation plan. Based in Moscow, I was able to successfully manage a multi-national team project and ultimately made some great friends from all over the world.
I have also had the honor to speak at various foodservice events and conferences (which I enjoy tremendously) and I enjoy speaking to students the most. I recently was asked to share my experiences with students at St. Joseph University and was able to bring my 16 year old son to a class. He actually enjoyed it!
How does being an IFMA Member benefit you?
Personal access to foodservice leaders at all levels.
What is your industry passion?
The quality of the people you meet and interact with makes the travel, hard work and long hours of work sincerely worth the effort. From culinary artists to some of the most successful entrepreneurs in the world, the foodservice industry exudes talented people.
How does your company use social media to connect with your customers?
We have a very active Facebook page that gears content to foodservice operators and consumers…anyone that appreciates gourmet desserts. We also connect with our customers via Twitter for events and post our award winning photography on Pinterest and Flickr.
How do you give back to your community?
I am involved in many charitable fundraising events. Currently, I am on the board for the Olivet Boys & Girls Club of Reading and Berks County and the St. Joseph's Medical Center Foundation board.
What industry challenge keeps you up at night?
Foodservice industry consolidation at all levels. I don't want the foodservice industry to lose its intimacy and personal touch.
What do you value most about industry events?
I enjoy interacting and networking with food leaders from various levels of the foodservice industry. Discussing industry nuances, issues and opportunities is always interesting.
What do your customers appreciate most about your company?
Our passion and dedication to making interesting, cravable and innovative desserts. This is the driving factor for everyone at Sweet Street Desserts. Our passion paves the way for foodservice innovation and unwavering commitment to quality.
IFMA featured members are selected based on their accomplishments in the food industry. Recognized as leaders, they are the people moving the industry forward with big ideas and even bigger goals. Know someone who fits the bill? Tell us.