As president of Unilever Food Solutions, Mads Houlberg considers himself the leader of an entrepreneurial team and company. He is passionate about giving foodservice professionals a chance to build their careers. He believes social media is extremely important to the industry. Get to know him.
Describe your position/role (in your words)?
The leader of an entrepreneurial team and company.
What do your customers appreciate most about your company?
Our services, our team and our ability to "walk the talk."
What is your industry passion?
Allowing and watching people around me to grow and to live the journey I have been on.
What is your motto?
If you always did what you have always done, you will always get what you have always got.
What is your advice to a person new to the industry?
Think outside the box and distance yourself from the Baby Boomers.
How important is social media to the foodservice industry?
Extremely important, those who don't lead, will be left behind. Most of the trade and manufacturers are already years behind what the operator and consumer are doing in this space.
If you could have dinner with three people (dead or alive), who would they be and why?
Robin Willams, Richard Branson and Captain Cook.
What is your favorite sports team?
Australia Rugby Team.
Finally, give us a shameless plug. Don't hold back!
IFMA is trying to drive the industry forward and getting to grips with the external world of consumers and operators to benefit all.