Kristin Bird, Vice President Foodservice Field Sales, Customer Marketing, Culinary & Training

Tagged in Foodservice Category Management (FCM) IFMA Manufacturer Members Leadership Marketing & Sales Leaders Forum Presidents Conference

Kristin leads the field selling organization, customer and segment marketing, culinary and training at Tyson Foods. What's more, she is active throughout the industry, including her role in supporting the development of foodservice category management. Get to know her.

Share a story about your first job in foodservice?
As a waitress in high school, I had to wash dishes at the end of the night. I hated washing dishes, so I was very frugal with extra dishes. I would deny people bread plates, fresh glasses for refills, extra plates to share. My customer service suffered due to having to wash the dishes!

Tell us about any industry/company awards you've received.
I was featured in Crain's Chicago 40 under 40 in 2009. I was also selected to present at a Women's Foodservice Forum Success Talk in 2012 on one of WFF's leadership competencies, leadership and diplomacy.

In your opinion, what is the best foodservice industry event?
IFMA/IFDA Presidents Conference is my favorite industry event. Good industry events like that always provide the chance to connect, learn and share insights.

What do your customers appreciate most about your company?
Our great food, great quality and great people.

What is your advice to a person new to the industry?
Actively engage and participate in the industry - network with peers both inside and outside of your organization.

Looking back at the last 10 years, what do you consider the greatest innovation in foodservice?
Operator profiling through purchase behavior.

What do you value most about being on an IFMA committee?
Being able to build great content through collaboration with members that have unique insights and talent. 

What is your favorite meal?
Thin crust pizza and a glass of Prosecco. 

 

IFMA featured members are selected based on their accomplishments in the food industry. Recognized as leaders, they are the people moving the industry forward with big ideas and even bigger goals. Know someone who fits the bill? Tell us.

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Aug 08

Marketing & Sales Leaders Forum

The annual IFMA Marketing & Sales Leaders Forum focuses on marketing and sales collaboration, providing these professionals the means to apply actionable insights and best practices to work together to improve both strategic planning and go-to-market execution. 

The program serves to unravel the complexities of the foodservice landscape, delivering powerful insights into the consumer, operator and distributor communities, as well as communicating how to best utilize the available tools for improved collaboration and tactical go-to-market execution. 

Game Changers: Foodservice Redefined

More than 500 prominent foodservice leaders spanning the operator, manufacturer and distributor communities gathered the first week of November at the 54th annual IFMA Presidents Conference to discuss the critical issues impacting our industry. From digitalization to changing consumer preferences, attendees walked away from the three day conference with high-level insights and questions that will impact their companies and industry for years to come.

What is your Strategy to Reach the Independent Operator?

Consumers are becoming increasingly more drawn to independent restaurants with the rise of locally sourced and sustainable food options, making these operators a vehicle for growth. As the demand to better reach the independent magnifies, manufacturers are learning to improve collaborative planning within their distributor partnerships.

Recognize Your Distributor Partner: Nominate for an IFMA Award Today

Participating in the IFMA Distributor Awards program is one of the best ways for members to maximize participation at one of IFMA’s largest events. Nominating a distributor is a significant opportunity to build customer relations, gain national exposure and serve as an important advocate for the foodservice industry.

Global Expansion of Supply Chain

The U.S. market is becoming increasingly saturated for many leading foodservice brands. Many have recently shared their plans for international foodservice business development and expansion. International restaurant expansion comes with a host of challenges for all constituents: manufacturers, operators and distributors.

Food in America – A Redefinition of Our Industry

Overview

For decades, foodservice has been defined as food prepared away from home. Today, however, the lines are blurring between foodservice and in-home meals. When people entertain at home, for example, they often acquire food from both retail and foodservice sources. Research shows that people enjoy eating at home when they are multitasking or when they want a comfortable atmosphere. On the other hand, consumers are excited and passionate about away-from-home meals. Rather than trying to get people into restaurants, foodservice companies can succeed by bringing food to consumers at home. Keys to success are improved access, delivery, and automation.

Post MSLF Webinar: The Evolution of Manufacturer-Distributor Planning is Underway!

Is category management dead or merely evolving into something different? Jeff Schroeder and Tim Hand, Partners at Kinetic12 Consulting outline the exciting evolution of manufacturer-distributor insights based planning. 

Post MSLF Webinar: Capturing the Consumer of Tomorrow with Innovation in Food Marketing

Chef Thomas Talbert, VP of Culinary R&D at CSSI, builds off his MSLF presentation and cover the consumer of tomorrow, key impacts influencing their food choices and tactics to marketing to tomorrow’s consumer – including digital, experiential and print.

Post MSLF Webinar: Winning with LTOs

Major chains collectively launch nearly 6,000 LTOs each year, but what separates the truly successful ones from the rest of the pack? Jack Li, Builder at Datassential dives deeper into his MSLF session focusing on what drives a successful LTO, and how manufacturers and their national account customers can collaborate and ideate more effectively.

 

Dunkin’ Brands CEO to Deliver Closing Keynote at Presidents Conference

With the foodservice landscape changing before our eyes, it is imperative to look around the corner and lead with a vision for tomorrow. IFMA is pleased to welcome Nigel Travis, Chairman and Chief Executive Officer of Dunkin’ Brands, to expound upon his industry experience during his closing keynote at the 54th Annual IFMA Presidents Conference. 

How Third-Party Supply Chain Solutions Are Impacting the Industry

Engaging a third-party supply chain solution brings efficiency and resources for operators. A full-service supply chain company can leverage buying power for their customers while offering expert execution within a shorter window of time. Learn more about how these types of businesses are impacting the industry.