Kristin Bird, Vice President Foodservice Field Sales, Customer Marketing, Culinary & Training

Tagged in Foodservice Category Management (FCM) IFMA Manufacturer Members Leadership Marketing & Sales Leaders Forum Presidents Conference

Kristin leads the field selling organization, customer and segment marketing, culinary and training at Tyson Foods. What's more, she is active throughout the industry, including her role in supporting the development of foodservice category management. Get to know her.

Share a story about your first job in foodservice?
As a waitress in high school, I had to wash dishes at the end of the night. I hated washing dishes, so I was very frugal with extra dishes. I would deny people bread plates, fresh glasses for refills, extra plates to share. My customer service suffered due to having to wash the dishes!

Tell us about any industry/company awards you've received.
I was featured in Crain's Chicago 40 under 40 in 2009. I was also selected to present at a Women's Foodservice Forum Success Talk in 2012 on one of WFF's leadership competencies, leadership and diplomacy.

In your opinion, what is the best foodservice industry event?
IFMA/IFDA Presidents Conference is my favorite industry event. Good industry events like that always provide the chance to connect, learn and share insights.

What do your customers appreciate most about your company?
Our great food, great quality and great people.

What is your advice to a person new to the industry?
Actively engage and participate in the industry - network with peers both inside and outside of your organization.

Looking back at the last 10 years, what do you consider the greatest innovation in foodservice?
Operator profiling through purchase behavior.

What do you value most about being on an IFMA committee?
Being able to build great content through collaboration with members that have unique insights and talent. 

What is your favorite meal?
Thin crust pizza and a glass of Prosecco. 

 

IFMA featured members are selected based on their accomplishments in the food industry. Recognized as leaders, they are the people moving the industry forward with big ideas and even bigger goals. Know someone who fits the bill? Tell us.

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Dec 07

Strategic Issues Series Webinar

Meal Kits: What Do They Mean for Foodservice?

Time: 1:00-2:00pm CST               CLICK HERE TO REGISTER NOW

 

Game Changers: Foodservice Redefined

More than 500 prominent foodservice leaders spanning the operator, manufacturer and distributor communities gathered the first week of November at the 54th annual IFMA Presidents Conference to discuss the critical issues impacting our industry. From digitalization to changing consumer preferences, attendees walked away from the three day conference with high-level insights and questions that will impact their companies and industry for years to come.

What is your Strategy to Reach the Independent Operator?

Consumers are becoming increasingly more drawn to independent restaurants with the rise of locally sourced and sustainable food options, making these operators a vehicle for growth. As the demand to better reach the independent magnifies, manufacturers are learning to improve collaborative planning within their distributor partnerships.

2017 Post MSLF Webinar: Best Practices in Marketing & Sales Collaboration: Roundtable Report-Out

An in-depth report-out from the interactive roundtable discussions at Marketing & Sales Leaders Forum. Four distinct areas of discussion, including: Innovation, Customer Support Management, Strategic Planning & Development, and CRM/Lead Generation.

2017 Post MSLF Webinar: Efficiency & Effectiveness of Synchronized Data

Learn what you can do to affect change in your organization, increase sales, and meet consumer demands for accurate and complete data.

2017 Post MSLF Webinar: Supply Chain Optimization

An all-access deep-dive focused on IFMA’s Supply Chain Optimization Development Board, developed to ensure product is delivered in the right place, at the right time, in the right quantity.

2017 Post MSLF Webinar: How to Navigate the Complexity of a GPO

As group purchasing organizations expand into more markets and impact a larger percentage of large leverage operators (LLOs) and independents, manufacturers need to make choices. Gain a deeper understanding on the GPO “landscape” and how to engage with GPOs for desired outcomes.

Recognize Your Distributor Partner: Nominate for an IFMA Award Today

Participating in the IFMA Distributor Awards program is one of the best ways for members to maximize participation at one of IFMA’s largest events. Nominating a distributor is a significant opportunity to build customer relations, gain national exposure and serve as an important advocate for the foodservice industry.

Global Expansion of Supply Chain

The U.S. market is becoming increasingly saturated for many leading foodservice brands. Many have recently shared their plans for international foodservice business development and expansion. International restaurant expansion comes with a host of challenges for all constituents: manufacturers, operators and distributors.

Food in America – A Redefinition of Our Industry

Overview

For decades, foodservice has been defined as food prepared away from home. Today, however, the lines are blurring between foodservice and in-home meals. When people entertain at home, for example, they often acquire food from both retail and foodservice sources. Research shows that people enjoy eating at home when they are multitasking or when they want a comfortable atmosphere. On the other hand, consumers are excited and passionate about away-from-home meals. Rather than trying to get people into restaurants, foodservice companies can succeed by bringing food to consumers at home. Keys to success are improved access, delivery, and automation.

Post MSLF Webinar: The Evolution of Manufacturer-Distributor Planning is Underway!

Is category management dead or merely evolving into something different? Jeff Schroeder and Tim Hand, Partners at Kinetic12 Consulting outline the exciting evolution of manufacturer-distributor insights based planning.