Kristin Bird, Vice President Foodservice Field Sales, Customer Marketing, Culinary & Training

Tagged in Foodservice Category Management (FCM) IFMA Manufacturer Members Leadership Marketing & Sales Leaders Forum Presidents Conference

Kristin leads the field selling organization, customer and segment marketing, culinary and training at Tyson Foods. What's more, she is active throughout the industry, including her role in supporting the development of foodservice category management. Get to know her.

Share a story about your first job in foodservice?
As a waitress in high school, I had to wash dishes at the end of the night. I hated washing dishes, so I was very frugal with extra dishes. I would deny people bread plates, fresh glasses for refills, extra plates to share. My customer service suffered due to having to wash the dishes!

Tell us about any industry/company awards you've received.
I was featured in Crain's Chicago 40 under 40 in 2009. I was also selected to present at a Women's Foodservice Forum Success Talk in 2012 on one of WFF's leadership competencies, leadership and diplomacy.

In your opinion, what is the best foodservice industry event?
IFMA/IFDA Presidents Conference is my favorite industry event. Good industry events like that always provide the chance to connect, learn and share insights.

What do your customers appreciate most about your company?
Our great food, great quality and great people.

What is your advice to a person new to the industry?
Actively engage and participate in the industry - network with peers both inside and outside of your organization.

Looking back at the last 10 years, what do you consider the greatest innovation in foodservice?
Operator profiling through purchase behavior.

What do you value most about being on an IFMA committee?
Being able to build great content through collaboration with members that have unique insights and talent. 

What is your favorite meal?
Thin crust pizza and a glass of Prosecco. 


IFMA featured members are selected based on their accomplishments in the food industry. Recognized as leaders, they are the people moving the industry forward with big ideas and even bigger goals. Know someone who fits the bill? Tell us.

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Nov 06

Presidents Conference

The IFMA Presidents Conference is the place “Where Leaders Meet.” The 54th annual premier top-to-top forum, co-hosted by the NRA and IFDA, brings together influential leaders of foodservice from the operator, manufacturer and distributor communities.

What is your Strategy to Reach the Independent Operator?

Consumers are becoming increasingly more drawn to independent restaurants with the rise of locally sourced and sustainable food options, making these operators a vehicle for growth. As the demand to better reach the independent magnifies, manufacturers are learning to improve collaborative planning within their distributor partnerships.

Post MSLF Webinar: The Evolution of Manufacturer-Distributor Planning is Underway!

Is category management dead or merely evolving into something different? Jeff Schroeder and Tim Hand, Partners at Kinetic12 Consulting outline the exciting evolution of manufacturer-distributor insights based planning. 

Post MSLF Webinar: Capturing the Consumer of Tomorrow with Innovation in Food Marketing

Chef Thomas Talbert, VP of Culinary R&D at CSSI, builds off his MSLF presentation and cover the consumer of tomorrow, key impacts influencing their food choices and tactics to marketing to tomorrow’s consumer – including digital, experiential and print.

Dunkin’ Brands CEO to Deliver Closing Keynote at Presidents Conference

With the foodservice landscape changing before our eyes, it is imperative to look around the corner and lead with a vision for tomorrow. IFMA is pleased to welcome Nigel Travis, Chairman and Chief Executive Officer of Dunkin’ Brands, to expound upon his industry experience during his closing keynote at the 54th Annual IFMA Presidents Conference. 

Post MSLF Webinar: Blurring Lines in C-Stores

QSR Operators not only have to worry about Grocery Stores as competition for customers. Convenience Stores continue to grow as a threat to restaurants as more chains are implementing enhanced prepared food and beverage programs, which appeal to a broader base of customers than ever before. 

How Third-Party Supply Chain Solutions Are Impacting the Industry

Engaging a third-party supply chain solution brings efficiency and resources for operators. A full-service supply chain company can leverage buying power for their customers while offering expert execution within a shorter window of time. Learn more about how these types of businesses are impacting the industry.

IFMA Gold & Silver Plate Tradition Represents “Pinnacle” of Foodservice Careers

Rafi Taherian, associate vice president of Yale Hospitality at Yale University, apologized as he stood before some 600 foodservice professionals at Revel Fulton Market in Chicago May 21. He had just been awarded the 62nd Annual IFMA Gold Plate for overall foodservice industry excellence and did not have a speech prepared. The reason why speaks to how much respect Mr. Taherian has for the industry he has served for more than 30 years.  

Rafi Taherian Receives Foodservice Industry's Top Honor

CHICAGO, May 23, 2016Rafi Taherian, associate vice president, Yale Hospitality at Yale University, was named the 2016 Gold Plate Award winner by the International Foodservice Manufacturers Association (IFMA) on May 21 at Revel Fulton Market in Chicago. Mr. Taherian was nominated by Basic American Foods, JL&A Communications and Sysco and was one of nine outstanding operator executives who were eligible for the award this year after receiving the IFMA Silver Plate Award in March. Mr. Taherian represented the Colleges and Universities Silver Plate Category.

IFMA Members Explain Benefits of Nominating Customers for COEX Innovation Awards

Buffalo Wild Wings, Chili’s, Chipotlé, Fazoli’s, Maggiano’s Little Italy, Mellow Mushroom, Taco Bell and Whataburger were among the foodservice operators recently awarded with IFMA COEX Innovation Awards. Each was nominated by an IFMA member who was looking to “go a little further” to show how much they cared about their customers. The end result has proven to be a big hit with both the winners and the companies that nominated them.

White Castle CEO Lisa Ingram Explains Why Customers Love the Chain

White Castle’s customer loyalty is legendary. Customers have been known to tattoo the company’s logo on their arms and reproduce it on their urns. The fast-food chain’s Valentine’s Day celebrations are so popular that reservations are needed. During a keynote address at IFMA COEX 2016, White Castle CEO Lisa Ingram described the leadership strategies behind the values, practices and culture that have perpetuated customer loyalty.