Jay Crown -- Director of Trade Strategy & Business Insights, Rich Products Corporation

Posted by IFMA

Tagged in Leadership Manufacturer Members

Describe your position/role (in your words)?

Using data and process to drive internal associate productivity that leads to better decision making that frees up the organization to penetrate existing customers and be smarter & more targeted about acquiring new customers

What do your customers appreciate most about your company?

Rich's is all about solutions. The product innovation & culinary ideation that we bring to the market every day help to delight our customers' patrons.

Share a story about your first job in foodservice.

My first real job in foodservice was helping to open and run a new sandwich shop in Columbia, SC called The Immaculate Consumption when I was in college. Being a new shop, the staff was small, so everyone pitched in on all the tasks from working the register, working in the kitchen (once you showed you could follow the owner's recipes precisely) and cleaning up. I had the unique opportunity to see a true entrepreneur bring his vision to life one customer at a time. Learning the value of being focused on quality products and doing it right every time has stuck with me for 25 years and counting.

In 2020, what do you think the foodservice industry will be like?

In 2020, Foodservice will be moving faster than ever. Be it around adoption of trends, flavors and ingredients. The key difference will be how operators learn about them and the speed in which they are adopted

If you had to describe IFMA in just three words, what would they be?

Engaging. Solutions. Progressive.

How does being an IFMA Member benefit you?

Brings together key constituents together to have a great dialogue around common challenges we all face and creates solutions to address them.

Please list the IFMA committees or other programs/activities you have participated in and provide a brief explanation of your role.

Full Plate Category Management - Part of the advisory group that worked with TPG to develop the program. IFMA Presidents Conference and MSLF Breakout speaker on Category Management as well as Operator Collaboration

Do you use social media (either for personal use or business use)?

I'm on LinkedIn, Facebook, Twitter @Jcrowniv and I use other types of social media too.

What is your favorite meal?

Shrimp & Oyster Perlou with a nice glass of wine.

Finally, give us a shameless plug. Don't hold back!

Everyone needs a Topped Beverage. Make sure it is with OnTop.


IFMA featured members are selected based on their accomplishments in the food industry. Recognized as leaders, they are the people moving the industry forward with big ideas and even bigger goals. Know someone who fits the bill?  Tell us.


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Mar 05

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